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This Affordable Anti-Aging Moisturizer Just Got 50% Cheaper Thanks to Amazon Prime Day

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If there’s one beauty trend over recent years that we consumers can collectively get behind, it’s the rise in affordable, simple-yet-effective skincare brands making high-quality regimens accessible to all. We’ve seen direct-to-retailer brands like The Ordinary and Glossier take over our social feeds, scrolled Reddit threads dedicated to ingredient-forward companies like Paula’s Choice, and discovered several under-the-radar lines with tens of thousands of avid superfans on Amazon. While all that was happening, Amazon itself quietly launched its own skincare brand, Belei.

All of the collections’s products are already well priced (nothing costs over $40), but in a surprising Prime Day turn of events, Amazon is giving you the chance to try one of its most popular new products, the Retinol Refining Moisturizer, for half-off in an act-fast, four-hour Lightning Deal. Rarely do we see coveted beauty products — let alone anti-aging big-hitters like retinol formulas — with their prices slashed in half, but that’s the Prime Day 2020 way, apparently, and you’re going to want to shop this deal ASAP before it ends tonight at 11:30 p.m. PT (or until supplies last).

The retailer’s first skincare line features well-priced products with heavily researched formulas that aim to deliver you maximum results for minimum financial strain, and consumers can shop stress-free knowing the line is free of sulfates, parabens, phthalates, and fragrance, plus never tested on animals. When the brand first dropped, Kara Trousdale, head of beauty for Amazon’s Private Brands, explained, “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”

Amazon

Buy It! Belei Retinol Refining Moisturizer, $17.50 (originally $35); amazon.com

You have mere hours to score the Belei Retinol Refining Moisturizer for $17.50 instead of the full price of $35, and considering reviewers’ strong stances on the retinol-laden cream, you do not want to miss your chance to add the anti-aging hero to your daily regimen. In the hundreds of perfect five-star reviews, Amazon shoppers extol the moisturizer’s smooth texture and non-irritating formula, even for sensitive skin.

“I was really pleased that there was just about no fragrance to it, just a clean cream smell,” one such shopper wrote. “It is light and absorbs quickly-and leaves your skin really comfortable and not oily! This guy didn’t break me out at all, which is saying a lot since I can’t look at a new moisturizer without my face breaking out. I really love the dispenser too! Just enough cream comes out and you don’t transfer bacteria to the rest of the jar!”

The moisturizer, which obviously includes retinol — a powerful vitamin A derivative touted for smoothing blemishes and buffing fine lines — also features “it” skincare ingredients hyaluronic acid, a humectant that helps trap in your skin’s moisture, and squalane, an emollient (another key moisturizing pillar) and natural antioxidant. All three work in tandem to reduce early signs of aging and restore your skin’s supple dewiness.

Constance Wu Was Inspired By J.Lo To Use This $345 Moisturizer

You know Constance Wu as the star of box office hits like Hustlers and Crazy Rich Asians. But, did you know that, off-camera, she is somewhat of a skincare fanatic? It’s no wonder the 38-year-old actress has maintained the smooth, glowy skin dreams are made of. In fact, skin was top of mind as early as here tween-age years, when she first heard of luxury skincare brand La Mer (she now loves the $345 Moisturizing Soft Cream in particular). “The first time I heard about La Mer was in middle school, and I read that J.Lo used it,” she told the New York Times in 2018. “I didn’t always use it, but once I started making money, I was like, ‘I can actually afford to treat myself.’ To me, skincare is a pleasure.” Amen to that.



Jennifer Lopez, Constance Wu posing for the camera: The 38-year-old star of 'Crazy Rich Asians' has been prioritizing skincare since her youth thanks to hearing Jennifer Lopez used La Mer.


© Monica Schipper – Getty Images
The 38-year-old star of ‘Crazy Rich Asians’ has been prioritizing skincare since her youth thanks to hearing Jennifer Lopez used La Mer.

Keep reading for more gems from Constance’s routine.

She uses a mix of different sunscreens.

“I used to use Neutrogena Ultra Sheer, but then I read that physical sunscreens are better than chemical ones, and I switched to one by La Roche-Posay,” she told NYT. She has also used Missha’s All Around Safe Block Soft Finish Sun Milk. “I off of Amazon and it took, like, three months to get here,” she told told Refinery29 in 2015.And it says that it has 50+ SPF, and I’m not quite sure I believe that, but I really, really like it.”



All Around Safe Block Soft Finish Sun Milk SPF50+/PA+++ (70ml)


© misshaus.com
All Around Safe Block Soft Finish Sun Milk SPF50+/PA+++ (70ml)

$26.00

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She incorporates a vitamin C serum.

Ask any derm what their must-have product is and they’ll tell you–aside from SPF–it’s a vitamin C serum. Constance likes to use C-Firma from Drunk Elephant. “This was a recommended product [at Sephora], so I gave it a go and loved it,” she said. In the past, she used now-discontinued vitamin C capsules from The Body Shop. “When I put those on, my skin is always really clear and glowing the next day,” she told Refinery29.



chart: Drunk Elephant C-Firma Day Serum


© Courtesy
Drunk Elephant C-Firma Day Serum

$80.00

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She makes sure to switch up exfoliators.

She swears by cult-favorite product Dr. Dennis Gross Alpha Beta Daily Peels. “If I want to be really glow-y the next day, I definitely use them,” she told NYT. “Sometimes I use a prescription retinoid called tretinoin. If I do the peel, though, I skip that. I won’t use both.” Good call–both resurface the top layers of your skin so overdoing it could lead to irritation.



text, letter: Alpha Beta® Universal Daily Peel


© sephora.com
Alpha Beta® Universal Daily Peel

$17.00

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She avoids certain food for her skin.

“I got adult eczema. I don’t want to be on steroid creams, so I worked with a dermatologist on an elimination diet to see what foods triggered it,” she told the Times. Among those on