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This Smart Home Gym Is The Future Of Fitness

JaxJox, which makes a smart personalized home gym that uses AI to track and improve your performance and give you a wellness score, just scored itself. The Seattle-based fit tech company announced today that it has raised $10 million to bring its JaxJox “interactive fitness studio” to market.

The company also announced an exclusive retail partnership with Best Buy, and customers can get the fitness studio installed by Best Buy’s Geek Squad.

The system consists of a 43” touchscreen TV that can display fitness classes as well as data about your performance. The screen rotates both horizontally and vertically, and tilts if you’re doing floor exercises. Crucially, however, JaxJox isn’t just about cardio: the system has integrated smart dumbbells and a smart kettlebell — both configurable for different weights — that also report performance data. There’s also a “smart push-up device” and a vibrating, massaging foam roller.

All integrate with Apple’s HealthKit and will integrate with GoogleFit in a few months.

“The InteractiveStudio is the first home gym that includes connected free-weight equipment with AI performance tracking and interactive live and on-demand coaching for a personalized workout experience,” the company says. “Interactive Studio has a substantially richer training experience with personalized, real-time data including repetitions, power and a proprietary Fitness IQ score.”

That Fitness IQ score is generated by AI, the company says, and includes data on peak and average power, heart rate, workout consistency, steps, body weight, and the fitness level you’ve chose to attain.

“Beyond fitness-tech products, my vision is to close the gap between fitness and health,” says JaxJox CEO Stephen Owusu. “By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing. We know working out is only one aspect of wellness and will continue to enhance our platform to provide an unparalleled experience.”

This type of home gym, that enables smart workouts either solo or with others — JaxJox has a gym friends feature that lets you work out with a few friends — is the future of home fitness. Along with a few other video-centric competitors (notably Peloton, which of course lacks the weights component) something like this feels like the future of gyms.

At least for those of us who aren’t planning to return to a public gym anytime soon.

I asked Owusu for a few more details via email:

John Koetsier: How close is the full hardware/software package to release?

Stephen Owusu: The InteractiveStudio will be released by the end of this year.

Koetsier: Is there a vision to eventually add a cycle and/or treadmill? Would you build it yourself or integrate with existing players?

Owusu: We always look for opportunities to simplify a consumers experience and allow them to integrate other fitness tech into our platform. That way they can bring all their data to one centralized location.

These Prime Day Fitness Deals Will Totally Upgrade Your Stay-At-Home Gym

In 2020, gyms shut down — and, for many of us, so did our fitness routines. But then we took a chance on workout equipment: creating our own personal gyms inside our living spaces, free of overpriced membership fees and impossible to get into 7 a.m. classes. Now that we’re workout-from-home pros AND Amazon Prime Day is upon us, it’s a smart time to affordably add some new exercise equipment to our favorite fitness studio in town (aka our apartment).

Ahead, find the best Prime Day deals on everything from indoor bikes to exercise balls, dumbbell sets, and activewear essentials that will give your personal-gym setup a major equipment upgrade.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently selected and supported by our Shopping team.

YOSUDA Indoor Cycling Bike Stationary, $, available at Amazon

BalanceFrom All-Purpose 1/2-Inch Extra Thick Yoga Mat, $, available at Amazon

Giotto Leakproof BPA Free Drinking Motivation Water Bottle, $, available at Amazon

LifePro Pulse Fx Powerful Rotating Percussion Massage Gun, $, available at Amazon

LifePro Sonic Handheld Percussion Massage Gun, $, available at Amazon

LifePro Fusion FX Heated Percussion Massage Gun, $, available at Amazon

soges Adjustable Anti-Rolling Dumbbells, $, available at Amazon

Yes4All Vinyl Coated Kettle Bells, $, available at Amazon

Odoland 4-in-1 AB Wheel Roller Kit, $, available at Amazon

KINFAYV High Density Foam Roller Set, $, available at Amazon

Live Infinitely Exercise Ball (55cm-95cm), $, available at Amazon

Reehut Durable Ankle/Wrist Weights, $, available at Amazon

Viajero Viajero Pilates Bar Kit for Portable Home Gym Workout – 2 Latex Exercise Resistance Band – 3-Section Sticks – All-in-one Strength Weights Equipment for Body Fitness Squat Yoga with E-Book & Video, $, available at Amazon

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Prime Day Golf, Fitness & Sports Deals 2020: Early Treadmill, Exercise Bike, Nike & Adidas Apparel, Golf & Gym Equipment Sales Identified by Save Bubble

BOSTON–(BUSINESS WIRE)–Amazon Prime Day 2020 researchers at Save Bubble have shared the latest early sports and fitness deals for Amazon Prime Day 2020, featuring deals on golf apparel and equipment, stationary bikes, treadmills, ellipticals, running shoes, sportswear and more. Check out the full range of deals in the list below.

Best golf deals:

Best sport & fitness products deals:

Best exercise bike & treadmill deals:

Best Nike & Adidas sports gear:

Want some more Adidas, Nike, and more fitness gear deals? Click here to shop the entire selection of deals on the Amazon Prime Day page.

Amazon Prime Day 2020 discounts last for a certain length of time. Save Bubble earns commissions from purchases made using the links provided.

Prime Day gives shoppers an exciting opportunity to take advantage of a huge number of deals across Amazon’s broad range of products.

Not yet an Amazon Prime member? Start your 30-day free trial now and unlock all the best Prime Day deals.

Prime Day gives shoppers an excellent opportunity to save on golf and sports equipment, fitness and exercise machines, and gym clothing and footwear. As a hobby, golf requires numerous specialty equipment such as golf club drivers and iron sets. Complete golf club sets from Strata, Pinemeadow, and PreciseGolf are available in sizes for men, women, and children. Golf balls from Titleist, Callaway, and TaylorMade, as well as various training equipment such as putting greens and golf chipping nets can allow enthusiasts to practice their swings and putts at home.

Fitness equipment such as exercise bikes and treadmills are also highly popular on Amazon. Schwinn exercise bikes and Marcy recumbent bikes are some of the top-selling exercise equipment, along with under-desk pedal exercisers from DeskCycle, which allow indoor cycling even while you’re working. NordicTrack and Sunny Health & Fitness treadmills are highly rated and come in folding variants for easier storage.

Sports footwear and fitness clothing are necessary for enhanced freedom of movement while working out. adidas, Nike, Under Armour, Reebok, and similar active wear brands all have extensive lines of running shoes, activewear apparel, and more.

This year’s Prime Day sale taking place later in the year marks a first in Prime Day history.

Want some more sports and fitness deals? Click here to browse the full selection of deals on the Amazon Prime Day sale page.

About Save Bubble: Save Bubble round-up the latest online sales news. As an Amazon Associate Save Bubble earns from qualifying purchases.

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In Former Taliban Stronghold, Defiant Women Hit the Gym

KANDAHAR, Afghanistan — Homa Yusafzai felt terrible. Her weight was up, she had diabetes and high blood pressure, and at just 27 she felt lethargic and depressed.

Then she heard that Kandahar’s first health club for women had just opened — the miracle she had been waiting for, she thought. Her husband at first refused to let her join. Kandahar is a deeply conservative city, a former headquarters of the Taliban where men still dictate the most prosaic details of women’s lives.

But ultimately, he relented, and Ms. Yusafzai now works out six days a week, straining through hand-weight repetitions and pounding a treadmill. In six months, she said, she had shed almost 50 pounds, lowered her blood pressure and brought her diabetes under control.

“I feel so healthy and I have more energy — I’m so happy,” she said as she rested between workouts.

The health club was opened late last year by Maryam Durani, 36, an indomitable women’s rights advocate who has survived two suicide bombings, an assassination attempt and countless death threats — not to mention harsh public condemnation for opening the club.

It is rare for Afghan women to exercise, though several women’s health clubs and even two women’s swimming pools have opened in Kabul, the capital. But in conservative strongholds like Kandahar, many men disapprove of women trying to take control of their own bodies.

“Kandahar is a very difficult environment for women,” Ms. Durani said. “We have to be careful and discreet.”

She added: “The club is as much for women’s mental health as their physical health. Almost every woman who comes here is depressed.”

Roughly 40 percent of club members exercise secretly, hiding workouts from their families, Ms. Durani said. Membership had dropped from 60 in the spring to 30 now, because of a three-month coronavirus closure and because some women feared their families would discover their secret workouts.

“My father and brothers said they would kill me if I went to a health club,” said one gym member, who asked to be identified only by her nickname, Tamana.

Tamana, 33, was dressed in white robes traditionally worn for studying the Quran at a madrasa — the excuse she gives her family for leaving home to exercise at the club two hours a day, six days a week. She changes into workout clothes at the gym, hitting the treadmill, stationary bike and hand weights.

“I’m not doing anything wrong or shameful,” Tamana said. “In fact, it’s something that’s made me a happier and healthier person.”

But the gym is constantly in jeopardy. Soon after it opened, it was deluged with

Spin Classes Lead To Twenty One People With Coronavirus From One Gym

A spin class gym in the Canadian city of Hamilton has been linked with an outbreak of 21 cases of Covid-19, with a further 100 people potentially exposed. The news was originally reported in the local press and cases have so far been found in one staff member and 20 patrons.

The outbreak comes amid months of speculation as to whether gyms and other indoor facilities hosting fitness classes are high-risk during the pandemic.

Concerns seem to focus on two main aspects of gyms which may make them high risk environments for viral transmission:

1) The number of high-touch surfaces, which may be used by multiple gym goers without effective sanitizing between uses, including weights, mats and machines. However, scientists generally now think that the risk of surface transmission of the coronavirus is smaller than originally anticipated, albeit studious handwashing is still recommended.

2) Person to person transmission via droplets and/or aerosols containing the SARS-CoV2 coronavirus. Droplet transmission has always been known to be a route of infection and more recently growing evidence has suggested aerosol transmission too. The difference between them being the size of exhaled particles. Heavy breathing during intense exercise is known to increase the production of these airborne particles, especially if patrons are unmasked.

In the case of the spin fitness gym in Canada, the business had reportedly implemented many extra safety measures. These included reducing capacity by half and giving a six foot radius between each bike and cyclist, as well as enhanced screening and sanitation measures. These measures complied with local public health guidelines.

However, these restrictions did not prevent the outbreak in this case and although difficult to definitively prove, airborne transmission would seem likely to be a large factor. Assuming bikes were effectively sanitized between uses and patrons physically distanced when entering and leaving the facility, it’s hard to conclude that transmission happened another way.

The outbreak is just one of several sourced to gym facilities in Canada recently. Ontario, where Hamilton is located along with the bigger cities of Toronto and Ottawa, is recording record Covid-19 case numbers with a 7 day average of over 700 cases per day. Recent data from Canada’s largest city, Toronto shows that in excess of one third of all Covid-19 community outbreaks can be traced back to bars, clubs and restaurants. Just as of yesterday, the provincial government shut down gyms, casinos and inside dining in restaurants and bars in the worst-hit areas, but Hamilton, where the spin class outbreak happened, is not yet under these restrictions.

Despite many health and fitness businesses following restrictions and public health guidelines to mitigate risk, it may be that the very nature of what they do makes it impossible to entirely make these places safe. High intensity exercise in an enclosed space with others is likely always going to carry some risk, especially

Fitness competition returns to Delray Beach gym

DEKA STRONG, a socially distanced fitness competition, will take place at Slash Fitness in Delray Beach on Saturday, Oct. 24.

The event is a follow-up to the successful and safe “DEKAFIT STRONG Activation,” which took place in August at Slash Fitness and featured 50 gym members as well as 10 gyms from around the state for a “Battle of the Gyms” competition.

“It’s been a rough few months for many of us when it comes to working out, staying fit and challenging ourselves,” said Slash Fitness co-owner Joe Ardagna. “As humans, we need goals, and in hosting this event, it is our hope to motivate participants to try hard, push themselves, and get stronger and healthier overall. We look forward to hosting this fun and memorable event in a safe manner.”

DEKAFIT, a premium, functional fitness program by the creators of Spartan, is hosting the competition for all local fitness enthusiasts.

“We wanted to bring to Delray an incredible fitness program, test and competition, something for the fitness enthusiast to look forward to,” Ardagna said. “A program that many others got to experience firsthand about two months ago when 140 participants came to earn their DEKAMARK (overall time) by completing 10 functional fitness stations safely and socially distant.

“The all levels DEKAFIT course was built to 10 ‘x’ your motivation, community and performance,” Ardagna said. “In a world of so much uncertainty, we wanted to bring to our communities a consistent individual competition, in a safe and effective way, that will challenge anyone to be their best both physically, and mentally time and time again. It’s in our DNA, we crave competition, we knew we had the answer.”

Ardagna said whether the individual is looking to challenge themselves for the first time in the DEKA arena, or a repeat participant looking to improve their overall score, it’s open to everyone.

DEKAFIT will put your body and mind through a series of challenges that will test all muscle groups, functional movement patterns and the aerobic engine with DEKA Zones ranging from Squats, Rowing, Med Ball Sit-Up Throws, Box Jumps or Step Ups, Farmer’s Carry, Ski Erg, Tank Sled Push/Pull, Air Bike, Dead Ball Wall-Overs, and Burpees.

“The energy throughout the room on DEKAFIT day is contagious; we expect many of the 140 from our last competition to come back, plus many more,” he said.

Space for the Oct. 24 event is limited and the cost per person is $39. Time slots start at 8 a.m. and run until noon. Slash Fitness is at 290 SE Sixth Ave., #2, in Delray Beach.

Sign up at Call 561-865-5716 or visit


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Gym members demand refunds after Fitness World rebrands, reopens some Steve Nash clubs

Frustrated fitness buffs are taking their gym to the mat, arguing B.C.-based Fitness World owes them a refund after their contracts were reassigned to new locations.

“They didn’t let us choose to stay with them,” said Fitness World member Cortez D’Alessandro, 20. “They just told us what’s happening.”

In March, the company — formerly known as Steve Nash Fitness World — shuttered all 24 of its locations, and terminated its staff, citing difficulties due to the COVID-19 pandemic.

Insolvency proceedings followed until June when Chris Smith, the CEO of both the new and old companies, worked with a group of investors to purchase the hard-hit fitness brand. Its new name is a throwback to the Fitness World chain of gyms that the Steve Nash organization purchased in 2009 to increase its reach. 

By July, members learned what it meant for their workouts. In an email, the company told patrons that their membership would be transferred over to Fitness World. The company’s footprint, however, had been reduced, with only 15 of the original 24 locations open. Further complicating matters, the company said it would cancel contracts, but only if clients visited a club in person.

“The biggest reason I was there, [was] because it was close by,” said D’Alessandro, whose Lougheed Highway location was among those permanently closed.

In a statement, Fitness World apologized to members, and said it has been doing its best to address concerns and “create a clear process” to meet their needs in a timely manner. The company also says members can call their preferred club to cancel with a manager, an option that wasn’t presented in previous member updates.

Fight for refunds

Whether members qualify for refunds, though, remains unclear.

Charlotte D’Alessandro, 50, has paid for Cortez’s gym membership since high school. She says she’s spent over a month trying to get her money back from Fitness World, including two charges from the company on the same day.

Steve Nash Sports Club signage can still be seen at Park Royal in North Vancouver. The business entered insolvency proceedings in April 2020 and has since been rebranded as Fitness World. (Christian Amundson/CBC)

“I’m not paying for something I didn’t agree to pay for,” said the mother, who says she visited three Fitness World locations, only to be told staff couldn’t rectify the situation.

“I don’t think we should be automatically new members of this new business,” she said “It’s very frustrating.”

Online outcry

That sense of frustration has sparked online outcry as well. A petition outlining members issues with Fitness World has captured more than 400 signatures.

Kiu Fazlali started a petition after Fitness World moved him to a cheaper location and failed to change his membership fees. (Christian Amundson/CBC)

“There’s no customer service,” said petition founder and former Fitness World member Kiu Fazlali, 20.

“They like to enforce their contracts but they don’t like to work with customers.”

Fazlali says his contract was moved from the company’s premium Park Royal location to the cheaper

Seymour gym closes amid pandemic

a sign above a storefront on a brick building: CW Fitness, a Seymour gym in business for four years, closed its doors on Sunday. Sept. 27, 2020. The gym located in the Klarides Village Shopping Center on Bank Street, is the latest business to close because of the coronavirus pandemic.

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CW Fitness, a Seymour gym in business for four years, closed its doors on Sunday. Sept. 27, 2020. The gym located in the Klarides Village Shopping Center on Bank Street, is the latest business to close because of the coronavirus pandemic.

SEYMOUR — CW Fitness, a Valley gym in business for four years, closed its doors on Sunday.

The gym located in the Klarides Village Shopping Center on Bank Street, is the latest business to close because of the coronavirus pandemic.

Owner Chris Wares announced the closing on the gym’s Facebook page. On Monday morning, there was sign on the door that thanked members for “four great years.”

Wares said, “2020 has changed the fitness industry along with many others. I see full service big box, membership gyms being a thing of the past very soon.”

Ware went on Facebook Live to thank members and ask for their patience on information on refunds.

“I’m going to make everything right,” he said.

He said said there is a “chance” that a new owner may take over the business.

“If that’s the case, everything will be honored,” he said.

He asked members to check CW Fitness Facebook page or provide their email address for updates.

Connecticut gyms, sports clubs and fitness studios closed for months because of COVID-19, were allowed to reopen in June with strict social distancing requirements.

The guidelines state “establishments that require customers to wear a mask while exercising must maintain 6 feet of space between equipment. Establishments that do not require customers to wear a mask while exercising must maintain 12 feet of space between equipment.”

CW Fitness required people to wear masks while not using working out and to wipe down machines before and after use. The Seymour gym also moved some of the machines into an indoor basketball court to provide more distancing.

Although some gyms reopened, few people returned.

A recent survey by RunRepeat, found only about 31 percent of gym members have returned since the COVID-19 lockdown. The survey also found that nearly 60 percent have either canceled or are considering canceling their gym memberships.

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