ATLANTA–(BUSINESS WIRE)–Sep 29, 2020–
Genexa, the first clean medicine company, is disrupting the over-the-counter (OTC) industry with the launch of its first-to-market clean medicine line for kids and adults. Genexa medicine has the same active ingredients people need for safe, effective relief of symptoms, but without the artificial ones they don’t.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005330/en/
Genexa Launches First-to-Market Clean Over-the-Counter Medicine (Photo: Business Wire)
Cold and flu season is fast approaching and nearly 7 in 10 parents turn to the OTC medicine aisle to treat sudden symptoms. But, surprisingly, a study from MIT and Brigham and Women’s Hospital, has found that nearly all OTC pills and capsules contain some ingredients that can cause allergic reactions or irritations in certain patients*. These ingredients include lactose, gluten, dyes, unnecessary additives, preservatives, parabens, hidden sugars and other potentially harmful inactive compounds. “I think there’s a tremendous underappreciation of the potential impact that inactive ingredients may have,” says Giovanni Traverso, the senior author of the study. With consumers more conscious of the ingredients in their products than ever before, Genexa medicines are the clean choice for effective medicine without any artificial inactive ingredients.
Genexa has a first of its kind, patent-pending preservative system. This is how Genexa is able to make medicines with the same active ingredients as category leaders – such as acetaminophen, diphenhydramine, and calcium carbonate – yet free from artificial preservatives, dyes, flavors, and sweeteners. Instead, Genexa uses clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and is certified gluten-free, lactose-free, and non-GMO, making its medicine a great choice for all families. It’s real medicine made clean.
The new products launching this month from Genexa include:
- Kid’s Pain & Fever (acetaminophen) to temporarily relieve pain and fever symptoms
- Kids’ Allergy (diphenhydramine HCI) to provide relief from common allergy symptoms
- Kids’ Cough & Chest Congestion (dextromethorphan HBr and guaifenesin), a cough suppressant and expectorant
- Kids’ Tummy Relief (calcium carbonate) to provide soothing relief from heartburn, acid indigestion and upset stomach.
Backed by a range of distinguished investors and medical professionals, and with the help of Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritionals at Johnson & Johnson, Max Spielberg and David Johnson are pioneering the clean over-the-counter category. They founded the company because they wanted clean medicine options for their own children and for future generations. Spielberg and Johnson are on a mission to revolutionize the medicine aisle, tackling the dormant OTC category in a groundbreaking way.
“Medicine should make you feel better, not worse. At Genexa, we’ve created a new kind of medicine: one that works and is made to the highest standards of clean, because that’s what people are looking for and that’s what people deserve. We are a one stop, clean shop,” states founder Max Spielberg. “Until now, there has been little innovation in OTC medicine industry – along with a lack of transparency about what is in people’s medicine,” notes founder David Johnson. “At Genexa,