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Planet Fitness Celebrating Columbia Grand Opening, Oct. 16-22

TIMONIUM, Md. (Oct. 12, 2020) – Planet Fitness – one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand – will hold a weeklong grand opening celebration at of its Columbia fitness center.

As Planet Fitness’ first club in Howard County and 41st club in Maryland, the 16,776-square-foot Columbia club is located in Dobbin Center at 6475-101 H East Dobbin Rd., Columbia, MD 21045.

Planet Fitness Columbia features state-of-the-art cardio machines and strength equipment, a 30-Minute Express Circuit, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, Hydro-Massage beds, massage chairs, tanning beds, a Total Body Enhancement booth and more – in a hassle-free, non-intimidating environment.

From Oct. 16-22, new members can join for Classic membership at $0 down, $10 a month with no commitment and get one month free! Members can bring guests for free, and those who refer a friend or upgrade to Black Card® membership before Oct. 22 can get the rest of the year free.

Throughout the grand opening, Classic members can enjoy Black Card® amenities for free (including access to massage beds and chairs and tanning, among other benefits). Everyone who visits can enter to win prizes, including a 55′ Smart TV, Amazon Echo Show, Apple Watch and Maryland Terrapins memorabilia. A ribbon cutting ceremony with state Sen. Guy Guzzone (District 13, Howard County) and the Howard County Chamber of Commerce will take place Oct. 22, from noon to 1 p.m., and will include a $500 check presentation to the Laurel Boys and Girls Club.

In addition to the festivities, the grand opening will serve as an opportunity to see enhanced protocols in place to get members back to the Judgement Free Zone® in the safest way possible. Planet Fitness has implemented such measures as: required facemasks, increased sanitation, employee temperature checks, touchless check-in featuring COVID-19 wellness questions for all members and guests, signage promoting Social Fitnessing™ throughout the facility, and Crowd Meter on Planet Fitness’ mobile app that allows members to check club capacity before coming into the gym.

“Planet Fitness believes fitness is essential to the physical and mental health of Maryland residents who are eager to get out of the house and resume their active lifestyles. Fitness also plays a critical role in building a stronger immune system, helping protect against severe COVID-19,” said Victor Brick, co-owner of PF Growth Partners, a franchise division of Planet Fitness. “Planet Fitness Columbia aims to do its part in combatting this ongoing pandemic by providing access for people to exercise and stay healthy.”

The pandemic has taken a physical and mental toll on the nation. State lockdowns led to a 32 percent reduction in physical activity among individuals who were physically active. Maryland already suffers from high obesity rates, with 32.3 percent being considered overweight. This makes access to exercise now even more vital as physical activity provides numerous health benefits including the ability

Basecamp Fitness Adding Location in Columbia, South Carolina

WOODBURY, Minn., Oct. 12, 2020 /PRNewswire/ — The Carolinas are about to get HIIT. Basecamp Fitness, the hot new boutique fitness franchise with a unique brand of high-intensity interval training (HIIT)-based workouts, has expanded its nationwide footprint with the sale of a new location in Columbia, SC.

“We are delighted to introduce Basecamp Fitness and its singular style of workout to the Soda City,” said Drew Mobley, owner of the new Basecamp Fitness. “We offer an effective and efficient workout for adults of all ages and abilities, with a team approach to torch calories and build strength.”

At 35 minutes long, a Basecamp class is one of the most intense yet effective workouts on the market. Members alternate between 60-second bursts of strength exercises and 60 seconds of cardio on assault bikes. An optional core segment follows every workout, which means participants benefit from intense cardio, strength training and abdominal training during every session.

Big things are happening at Basecamp Fitness, which was originally started 2013 by Nick Swinmurn, the founder of online shoe and clothing retailer Zappos. Today, Basecamp Fitness is a member of the Self Esteem Brands portfolio, which also includes the world’s largest and fastest-growing fitness franchise, Anytime Fitness. Self Esteem Brands is known for identifying and growing successful franchise formats, with an emphasis on independent, small-business owners who operate their brand locations.

“After opening several corporate studios and perfecting the customer experience at Basecamp Fitness, we are excited to expand this unique franchise opportunity on a nationwide level,” said David Mortensen, president and co-founder, Self Esteem Brands. “With such interest in boutique fitness, we are in a fantastic position to be aggressive with our franchise growth strategy for the Basecamp Fitness brand.”

Basecamp Fitness is actively seeking qualified franchise partners. The Basecamp Fitness franchise opportunity offers potential owners the opportunity to capitalize on an emerging fitness market across all 50 states. Basecamp is backed by Self Esteem Brands, which owns Waxing the City, The Bar Method, and Anytime Fitness, and brings best practices from both of its fitness concepts to support Basecamp franchisees, with unparalleled support in real estate, finance, training and marketing.

About Basecamp Fitness

Basecamp Fitness is the most effective and efficient workout in the market. Each 35-minute workout focuses on high-intensity interval training (HIIT), rotating between an assault-bike and heart-pumping floor exercises – all designed to help participants become stronger and faster. Supported by a trained instructor, members receive additional guidance via large instructional video screens. An optional 10 minutes at the end of each workout features a wide array of core exercises, which means participants benefit from intense cardio, strength training and abdominal training during every session.

For more information on franchising opportunities, visit

About Self Esteem Brands

Our purpose is to improve the self-esteem of the world. Self Esteem Brands (SEB) is the parent company of Anytime Fitness (the world’s largest fitness franchise), Basecamp Fitness, The Bar Method and Waxing the City. Combined, most of