Alice Veglio is an Italian international model who started her career as a fitness trainer. Before moving to Dubai in 2018, Alice developed a holistic approach to fitness, wellness and healthcare, and founded a startup that achieved a turnover of 500,000 Euros in less than two years
Bright and fit fitness App reached an annual turnover of half million euros, by promoting a new concept of feminine empowerment.
The project was born as a new fitness startup and it’s breaking every record in Italy.
The founder is Alice Veglio, an international model and entrepreneur living in Dubai.
We interviewed Alice to better understand the beginning and the evolution of her entrepreneurial idea.
Q: Is there something that inspired you to take this new entrepreneurial path?
A: During my studying career, I approached my education by following a double path. On one hand, I had a University Degree in Economics and Business Management, on the other hand, I attended the Leonardo Da Vinci University in Rome (one of the most distinguished University in Italy for holistic sciences), where I got several certifications as fitness and wellness coach.
After completing my studies I joined financial and fitness skills together, so I worked on a new startup where fitness and wellness would have been able to work together as a whole.
I set the new goal to make holistic fitness popular among ordinary people. I hired some workers to create my staff and I began to share the concept online.
Before starting my academic career, I attended a series of internship in the United Arab Emirates since I was 18. The potential of digital business has always fascinated me.
Q: Did you encounter any difficulties when you started working on your startup?
A: Yes. The major difficulty I found was promoting the concept of holistic fitness, because it was something very little known in Italy.
Educating people on the benefits brought by holistic fitness is difficult, because it’s a disruptive concept of wellness, which puts the happiness of the single person on the same level as the results gained with training and exercises.
In our society, it’s commonly spread the misconception that it requires a strict diet connected with the loss of emotional happiness to have a perfect body.
Holistic fitness works on developing health and wellness from a unique perspective where mindset, nutrition and fitness are developed simultaneously.
The second difficulty I faced was about promoting the fitness from home, as people are used adapt themselves to gym timetables and rules, along with the stress caused by having to find a place to park the car somewhere when they want to hit the gym.
I wanted to develop a new fitness concept linked to digital business. What separated women from achieving their physical and health goals was the lack of time. My program offers the comfort of being able to always have your personal trainer with you without the need to go out.
3) A: Covid-19 pandemic forced the Governments of many