If there’s one beauty trend over recent years that we consumers can collectively get behind, it’s the rise in affordable, simple-yet-effective skincare brands making high-quality regimens accessible to all. We’ve seen direct-to-retailer brands like The Ordinary and Glossier take over our social feeds, scrolled Reddit threads dedicated to ingredient-forward companies like Paula’s Choice, and discovered several under-the-radar lines with tens of thousands of avid superfans on Amazon. While all that was happening, Amazon itself quietly launched its own skincare brand, Belei.
All of the collections’s products are already well priced (nothing costs over $40), but in a surprising Prime Day turn of events, Amazon is giving you the chance to try one of its most popular new products, the Retinol Refining Moisturizer, for half-off in an act-fast, four-hour Lightning Deal. Rarely do we see coveted beauty products — let alone anti-aging big-hitters like retinol formulas — with their prices slashed in half, but that’s the Prime Day 2020 way, apparently, and you’re going to want to shop this deal ASAP before it ends tonight at 11:30 p.m. PT (or until supplies last).
The retailer’s first skincare line features well-priced products with heavily researched formulas that aim to deliver you maximum results for minimum financial strain, and consumers can shop stress-free knowing the line is free of sulfates, parabens, phthalates, and fragrance, plus never tested on animals. When the brand first dropped, Kara Trousdale, head of beauty for Amazon’s Private Brands, explained, “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”
Buy It! Belei Retinol Refining Moisturizer, $17.50 (originally $35); amazon.com
You have mere hours to score the Belei Retinol Refining Moisturizer for $17.50 instead of the full price of $35, and considering reviewers’ strong stances on the retinol-laden cream, you do not want to miss your chance to add the anti-aging hero to your daily regimen. In the hundreds of perfect five-star reviews, Amazon shoppers extol the moisturizer’s smooth texture and non-irritating formula, even for sensitive skin.
“I was really pleased that there was just about no fragrance to it, just a clean cream smell,” one such shopper wrote. “It is light and absorbs quickly-and leaves your skin really comfortable and not oily! This guy didn’t break me out at all, which is saying a lot since I can’t look at a new moisturizer without my face breaking out. I really love the dispenser too! Just enough cream comes out and you don’t transfer bacteria to the rest of the jar!”
The moisturizer, which obviously includes retinol — a powerful vitamin A derivative touted for smoothing blemishes and buffing fine lines — also features “it” skincare ingredients hyaluronic acid, a humectant that helps trap in your skin’s moisture, and squalane, an emollient (another key moisturizing pillar) and natural antioxidant. All three work in tandem to reduce early signs of aging and restore your skin’s supple dewiness.