The St. Joseph Mercy Well being Method and Mercy Health and fitness are altering their names as part of a major rebranding approach their guardian organization, Livonia-primarily based Trinity Health and fitness Michigan, announced Wednesday.
Eight Michigan hospitals and 320 other wellness care websites in the state will integrate the Trinity Wellbeing name and logo as section of the rebranding, which will take place by means of 2023.
“We are transforming our identity to assert our existence as 1 of Michigan’s biggest wellbeing treatment methods, with a singular motivation to holding our people at the center of every little thing we do,” claimed Rob Casalou, president and CEO of Trinity Overall health Michigan and Southeast Regions. “We are peeling again the layers to reveal a unified group with a shared legacy and mission of service to the communities we are honored to serve.”
The adjust will implement to the IHA professional medical group and Mercy Overall health Medical doctor Partners, along with 22 senior residing communities, a few home wellbeing businesses, MercyElite Sports Performance and Probility Physical Treatment.
This is how they’ll be quickly renamed:
- Mercy Wellbeing Saint Mary’s will become Trinity Wellbeing Saint Mary’s, Grand Rapids
- Mercy Well being Muskegon will turn into Trinity Wellbeing Muskegon
- Mercy Well being Lakeshore will come to be Trinity Well being Shelby
- St. Joseph Mercy Ann Arbor will come to be Trinity Health and fitness St. Joseph Mercy Ann Arbor
- St. Joseph Mercy Livingston will become Trinity Health and fitness St. Joseph Mercy Livingston
- St. Joseph Mercy Oakland will develop into Trinity Health St. Joseph Mercy Oakland
- St. Mary Mercy Livonia will turn out to be Trinity Health and fitness St. Mary Mercy Livonia
- St. Joseph Mercy Chelsea will become Chelsea Hospital
- IHA will become Trinity Well being IHA Medical Team
- Mercy Well being Physician Partners will turn into Trinity Health and fitness Medical Team
- St. Joseph Mercy House Care and Hospice will come to be Trinity Health At Property – Southeast Michigan
- Mercy Health and fitness VNS will develop into Trinity Overall health At Dwelling – Muskegon
- Mercy Well being Home Care will become Trinity Overall health At Residence – Grand Rapids
- MercyElite will become TrinityElite Athletics Performance
- Probility Bodily Remedy will become Trinity Health Probility Actual physical Therapy
Within just about a calendar year, the legacy “St. Joseph Mercy” and “Mercy Overall health” names will be dropped wholly, converting the monikers to just Trinity Health plus the locale, Casalou mentioned.
So for illustration, Trinity Health St. Joseph Mercy Ann Arbor will turn into simply just Trinity Wellbeing Ann Arbor. Equally, Trinity Well being St. Mary Mercy Livonia will become just Trinity Health and fitness Livonia.
The exception will be the Chelsea Medical center, which is owned in partnership with the College of Michigan Wellness Method. It will retain the identify Chelsea Medical center whilst logos for both Trinity Overall health and U-M will be carried on its symptoms.
The purpose for the identify modify, Casalou mentioned, is to unify the brand to make it apparent to sufferers and the local community that physicians and solutions are linked to a greater network.
“Our overall health program will construct on it embrace the toughness of our national model of Trinity Wellness, relocating from a spouse and children of 25 brand names running in the state of Michigan to one particular unified system identification aligning with our national sponsor Trinity Wellbeing,” he claimed.
Whilst price tag cutting was not the driving conclusion to make the transform, it will preserve the overall health system revenue, too.
“We have been carrying internet marketing fees and marketing prices and all the other expenditures, printing signs and almost everything for like 25 to 30 diverse makes,” Casalou claimed.
“Consolidating into Trinity Health is truly likely to decreased our working fees immensely.”
A new “We are Trinity Well being” multimedia marketing campaign also is to launch this 7 days with a 30-2nd professional.
“Clients will carry on to see the exact same medical doctors and providers they know and have confidence in, backed by our specialists across Trinity Well being who are committed to compassionate and substantial-excellent treatment customized to person wants,” explained Dr. Rosalie Tocco-Bradley, chief scientific officer of Trinity Well being Michigan.
Signals will be replaced exterior hospitals in phases more than the subsequent 8 months, followed by inside symptoms and printed elements by way of 2023, providing time for the health procedure to use up out-of-date letterhead and other printed components to lessen waste and preserve sources.
That implies for the future yr, folks might continue to see the outdated identify or logo on billing statements, symptoms and other documents.
Trinity Wellbeing Michigan employs more than 24,000 workers across its eight hospitals, health practitioner teams, 3 residence overall health and hospice agencies and senior dwelling communities.
The rebranding comes as other well being care units in Michigan also are going through substantial change and are competing in an at any time-tightening well being treatment industry as they grapple with staffing shortages, COVID-19 surges and a backlog of people who have place off overall health care during the pandemic and now are sicker when they find health care treatment.
Between its competition is the freshly merged BHSH Overall health, which combined the former Beaumont Well being and Spectrum Wellness units before this yr to type the state’s largest medical center process and Michigan’s most significant employer with a lot more than 64,000 staff and 22 hospitals.
Detroit-centered Henry Ford Health and fitness introduced its own rebranding exertion in March, dropping the word “system” from its title, updating its brand and launching an “I am Henry” marketing campaign.
Henry Ford Wellbeing has additional than 30,000 employees functioning across its five hospitals, as properly as a 100-mattress psychiatric healthcare facility, a doctor community of more than 1,200 medical doctors, and the Overall health Alliance Strategy insurance policies corporation.
Even so, Casalou explained, the strategy to rebrand below the Trinity Overall health identify is not tied to the adjustments other Michigan health devices have manufactured in modern months.
“This rebrand actually started just before the pandemic,” he said.
“This is not a final decision we are creating in response that any other news … about other mergers, … Beaumont or Spectrum or the modern Henry Ford announcement. This is actually on our individual … and it truly is a thing we felt we required to do not for competitive factors, but actually to connect the dots for people that we provide.”
Speak to Kristen Shamus: [email protected] Stick to her on Twitter @kristenshamus.