The feminine-led organic food model designs for innovation and e-commerce progress
BOULDER, Colo., Jan. 31, 2022 /PRNewswire/ — Nowadays, Purely Elizabeth declared the closing of a $50M Sequence B financing round that will generate continued advancement by way of item innovation, e-commerce, and investment decision in internet marketing. The spherical was co-led by the new SEMCAP Meals & Diet division, and joined by co-buyers Swander Speed Money and SEMCAP’s Associate, Fresh Del Monte. Purely Elizabeth, which specializes in healthy, nutrient-dense breakfast foodstuff like the top offering granola in the pure channel, will broaden its SKUs within just their recent line of offerings this 12 months, which includes oatmeal, although also functioning on launching into a total new classification, to be announced at a later date.
In excess of the final five a long time, Purely Elizabeth has developed drastically with a 55% CAGR, solidifying the brand name as a leader in the breakfast group. Established by entrepreneur and holistic nutrition counselor, Elizabeth Stein, the organization has revolutionized the all-natural food items classification since 2009 and been fulfilled with escalating demand 12 months over calendar year for its healthy, non-GMO products and solutions, making use of progressive elements these as organic historic grains, probiotics, and MCT oil. Purely Elizabeth has almost doubled its retailer doorways in the last 4 years from 8,000 vendors in 2018 to 15,000 retailers in 2021.
“Considering that 2016, SEMCAP’s John Haugen and Ryan Newcom have served on my board and played an instrumental purpose in serving to scale the small business,” explained Elizabeth Stein, Purely Elizabeth founder and CEO. “We share the same eyesight and values for the brand, which were being our most vital elements when picking an expense partner. We are outside of blessed.”
Purely Elizabeth is the initially expense for and marks the start of SEMCAP Meals & Diet, which is led by controlling lover John Haugen, and partners Ryan Newcom and Kate Storey. With industry knowledge and a effective network of methods, the staff helps outstanding foods providers change the earth by foodstuff. SEMCAP is investing in organizations with genuine missions to strengthen the extensive-phrase overall health and sustainability of humanity, have a tested record of achievements, have a extraordinary model and solution, and are helmed by inspiring leaders.
“Purely Elizabeth is catalyzing change in the food stuff and nutrition area and changing the way foods is made as a result of its dedication to clean up, sustainable ingredients that are packed with nutrition, even though simultaneously providing good style,” reported John Haugen, SEMCAP Food & Diet running lover. “Purely Elizabeth has also proven a huge report of expansion and stellar effectiveness, led by a real, intent-pushed founder who is a pleasure to husband or wife with. We are thrilled to continue on creating on an remarkable romantic relationship that has existed for around five a long time.”
At its roots, Purely Elizabeth embodies its ethos of sourcing top-quality substances and bringing nutrient-dense, holistic diet to everybody. Take a look at www.purelyelizabeth.com for much more information and facts.
ABOUT PURELY ELIZABETH
Considering the fact that 2009, Purely Elizabeth has been a leader in the organic foods group with its healthy, non-GMO and organic and natural historical grain goods. Founder and holistic nutrition counselor Elizabeth Stein is a pioneer of the superfood motion, incorporating strong and revolutionary, nutrient-rich components into her goods these as historic grains, coconut sugar, probiotics, and MCT oil. Purely Elizabeth is redefining the standards of packaged foodstuff with its existing line of certified gluten-absolutely free and vegan goods consisting of granola, pancake & waffle mix, and oatmeal.
ABOUT SEMCAP Food & Nourishment
SEMCAP Food & Nutrition invests in exceptional food stuff providers that guidance sustainable modern-day wellness and a better future for food items. Led by a very expert expenditure team with deep operating and investing working experience in consumer deal goods, the group provides special deal perception and guidance for strategic partnering and enhanced expansion. SEMCAP Food & Nourishment associates with providers whose goods emphasize organic, all-natural, non-GMO, and plant-primarily based meals as effectively as efficient offer chain and supply and low-squander packaging. SEMCAP is a expansion-phase non-public fairness organization dedicated to investing powering seminal trends in sectors that have the greatest impression on humanity – overall health, education, and foods.
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