Initially Appear: Orangetheory Health and fitness opens first-of-its-form flagship

Orangtheory Fitness’s new flagship will come with an extra providing.

Atlanta-based mostly Honors Holdings, the world’s largest franchisee of Orangetheory Health studios, has opened a flagship in Manhattan. The two-story, 6,800-sq.-ft. space, which is twice the sizing of a standard Orangetheory studio, is the brand’s largest studio in the globe.

It also is distinctive in that it features a road-level retail store, offering co-branded Orangetheory goods with companions which include Lululemon. It also sells attire and add-ons from other common health and fitness makes these types of as Nike.

The retail house attributes in-retail store electronic signage like two 14-foot LED billboards that are built to create an immersive procuring expertise.

The flagship features 16 stations with state-of-the-art devices, including treadmills that have a best speed of 15 mph. The place is also outfitted with the brand’s proprietary in-studio and wearable exercise technological know-how. Orangetheory delivers a science-primarily based, comprehensive-human body training that utilizes technology to measure efficiency so customers can track their efficiency. 

[Read More: Orangetheory scans studios for layout consistency]

This is Honors’ fourth studio in New York Town. The franchisee also operates locations at 51 Astor Location and 62 Crosby Street in Manhattan, and 485 Kings Highway in Brooklyn.

“We’re outside of grateful to have an extraordinary franchisor in Orangetheory Physical fitness,” explained Jamie Weeks, founder and CEO, Honors Holdings. “The dedication of their leadership is unparalleled, and we couldn’t have questioned for a greater partner as we navigated the process of opening a studio that will be the gold standard for several years to occur.” 

Honors owns and operates far more than 135 studios in Ga, Kansas, Massachusetts, Nevada, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia, Washington and Washington, D.C. Honors also supports more than 45 sub franchisee areas throughout 7 markets as an area representative for the franchisor.

“As a franchisee, Jamie and his team embody the mission, eyesight and values Orangetheory was constructed on,” suggests Dave Long, CEO of Orangetheory Exercise. “The Honors group proves time and yet again they are committed to supplying a greatest-in-class experience for all of their associates, and we could not be happier that Jamie is at the helm of our flagship area.”

Orangetheory franchisees have opened extra than 1,450 studios in all 50 U.S. states and about 25 international locations.