ATLANTA–(BUSINESS WIRE)–Sep 29, 2020–
Genexa, the first clean medicine company, is disrupting the over-the-counter (OTC) industry with the launch of its first-to-market clean medicine line for kids and adults. Genexa medicine has the same active ingredients people need for safe, effective relief of symptoms, but without the artificial ones they don’t.
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Genexa Launches First-to-Market Clean Over-the-Counter Medicine (Photo: Business Wire)
Cold and flu season is fast approaching and nearly 7 in 10 parents turn to the OTC medicine aisle to treat sudden symptoms. But, surprisingly, a study from MIT and Brigham and Women’s Hospital, has found that nearly all OTC pills and capsules contain some ingredients that can cause allergic reactions or irritations in certain patients*. These ingredients include lactose, gluten, dyes, unnecessary additives, preservatives, parabens, hidden sugars and other potentially harmful inactive compounds. “I think there’s a tremendous underappreciation of the potential impact that inactive ingredients may have,” says Giovanni Traverso, the senior author of the study. With consumers more conscious of the ingredients in their products than ever before, Genexa medicines are the clean choice for effective medicine without any artificial inactive ingredients.
Genexa has a first of its kind, patent-pending preservative system. This is how Genexa is able to make medicines with the same active ingredients as category leaders – such as acetaminophen, diphenhydramine, and calcium carbonate – yet free from artificial preservatives, dyes, flavors, and sweeteners. Instead, Genexa uses clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and is certified gluten-free, lactose-free, and non-GMO, making its medicine a great choice for all families. It’s real medicine made clean.
The new products launching this month from Genexa include:
- Kid’s Pain & Fever (acetaminophen) to temporarily relieve pain and fever symptoms
- Kids’ Allergy (diphenhydramine HCI) to provide relief from common allergy symptoms
- Kids’ Cough & Chest Congestion (dextromethorphan HBr and guaifenesin), a cough suppressant and expectorant
- Kids’ Tummy Relief (calcium carbonate) to provide soothing relief from heartburn, acid indigestion and upset stomach.
Backed by a range of distinguished investors and medical professionals, and with the help of Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritionals at Johnson & Johnson, Max Spielberg and David Johnson are pioneering the clean over-the-counter category. They founded the company because they wanted clean medicine options for their own children and for future generations. Spielberg and Johnson are on a mission to revolutionize the medicine aisle, tackling the dormant OTC category in a groundbreaking way.
“Medicine should make you feel better, not worse. At Genexa, we’ve created a new kind of medicine: one that works and is made to the highest standards of clean, because that’s what people are looking for and that’s what people deserve. We are a one stop, clean shop,” states founder Max Spielberg. “Until now, there has been little innovation in OTC medicine industry – along with a lack of transparency about what is in people’s medicine,” notes founder David Johnson. “At Genexa, we’ve pioneered a way to deliver clean medicine with safe, clean ingredients that the whole family can feel confident taking.”
“Switching to clean options, as pioneered by Genexa, is leading to a paradigm shift that makes sense and heals,” says Dr. Joel Kahn, MD FACC and member of Genexa’s medical advisory board. “Medicines should make you well, without unnecessary chemical ingredients. Genexa is showing that can be done to scale and quality. It is time to leave behind the archaic process of packing pills with allergic and toxic excipients.”
Genexa products are available now nationwide at Target, Rite Aid, Walgreens, CVS, Kroger, Whole Foods and local grocers. Additional products will continue to roll out through early 2021.
For more information, visit Genexa.com.
*″Inactive″ ingredients in oral medications,’ Daniel Reker, Steven M. Blum, Christoph Steiger, Kevin E. Anger, Jamie M. Sommer, John Fanikos and Giovanni Traverso. Science Translational Medicine (ISSN 1946-6242), 1200 New York Avenue NW, Washington, DC 20005.
Founded by two dads on a mission to revolutionize the medicine aisle, Genexa makes medicine with the same active ingredients people need, but without the artificial ones they don’t. We believe people deserve better. That’s why our business is built on the commitment to put people over everything. All of our products are made to the highest standards of medicine with no artificial dyes, common allergens, or unnecessary inactive ingredients. It’s real medicine, made clean. Learn how we’re putting people over everything, in everything we do, at Genexa.com.
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CONTACT: ALISON BROD MARKETING & COMMUNICATIONS
KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
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PUB: 09/29/2020 09:02 AM/DISC: 09/29/2020 09:02 AM