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Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system



The JAXJOX InteractiveStudio exercise system. (JAXJOX Photo)


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The JAXJOX InteractiveStudio exercise system. (JAXJOX Photo)

JAXJOX, the Redmond, Wash.-based fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment.

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The Series A round included investors Dowgate Capital Ltd. and entrepreneur Nigel Wray, and brings total funding to $17 million for the 3-year-old company.

JAXJOX is getting set to release its InteractiveStudio smart gym, a home fitness system that includes digitally adjustable weights, AI-enabled connected tech built into the equipment, and live and on-demand classes.

With connected tech built into individual pieces of free-weight equipment, such as a smart kettlebell, users don’t have to stand a certain distance from a screen to have form and motion tracked.

“By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing,” founder and CEO Stephen Owusu said in a news release. “We believe that, for users, tracking power generated while lifting will become as important as tracking your heart rate while running.”

The InteractiveStudio is available for pre-order on the JAXJOX website and retails for $2,199 with a $39 monthly subscription. The system will also sell as part of an exclusive retail partnership this fall with Best Buy.

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JAXJOX, the Leading Fitness Technology Company, Raises $10M in Series A Funding

SEATTLE, Oct. 13, 2020 /PRNewswire/ — JAXJOX, the global fitness technology company known for its innovative workout equipment and platform, today announced a $10M series A round of funding with investors including Dowgate Capital Ltd. and entrepreneur Nigel Wray, bringing total funding raised to date $17M. The funding assisted in the research and development of the highly anticipated JAXJOX InteractiveStudio, which will ship to customers later this year, as well as global retail expansion. The InteractiveStudio is the first fitness platform to combine connected strength-training equipment with live and on-demand content, enabling users to track their own performance in real time during classes.

“With so much activity in the connected fitness space, we’re both delighted and excited to be part of JAXJOX’s movement to bring fitness and health together using data science. This is the future of wellness,” said James Sergeant of Dowgate Capital.

The InteractiveStudio is the first home gym that includes connected free-weight equipment with AI-enabled performance tracking and interactive live and on-demand coaching for a personalized workout experience. Four connected, IP-protected products with automatic adjustability use AI powered real-time performance tracking, including the groundbreaking KettlebellConnect 2.0 and DumbbellConnect. Compared to other products in the space, the InteractiveStudio provides a substantially richer training experience with personalized, real-time data including repetitions, total volume, power and a proprietary Fitness IQ score.

“When developing the InteractiveStudio it was important for us to think about all the friction points a user experiences with home gym equipment. A few years ago, there were no in-home fitness solutions that fit into every lifestyle. There were in-home solutions for cardio and strength but nothing that combined the two in one compact unit. We spent 2 years creating the ultimate community-centric home fitness solution that combines adjustable free-weight equipment, AI-powered performance tracking, and content for a wide variety of workouts,” said Founder and CEO Stephen Owusu.

Unlike other home fitness systems that require users to stand a certain distance from their screen to track form and motion, JAXJOX’s connected technology is built into the products, providing the most versatile experience for training. Users can remove any connected product from the studio and workout in a different location, while still accessing the live coaching and performance tracking on their mobile app.

JAXJOX uses a proprietary machine learning algorithm to calculate the user’s Fitness IQ score. The score keeps them informed on overall progress toward fitness goals and can also provide personal workout recommendations. JAXJOX uses peak and average power, heart rate, workout consistency, steps, body weight, and your chosen fitness level in the calculation.

“Beyond fitness-tech products, our vision is to close the gap between fitness and health. By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing. We know working out is only one aspect of wellness and