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Soft Drinks Market| Product Innovations to Boost the Market Growth

The global soft drinks market size is poised to grow by USD 216.74 billion during 2020-2024, progressing at a CAGR of almost 5% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201009005475/en/

Technavio has announced its latest market research report titled Global Soft Drinks Market 2020-2024 (Graphic: Business Wire)

The product innovations as one of the major factors driving the growth of the soft drinks market. Market players are focusing on enhancing their sales volume by launching new products with better formulation, ingredients, and packaging. They are also introducing products with added benefits for people concerned about their health and wellness. For instance, Coldpress launched two new low-calorie cold-pressed juices, which are said to have no more than 65 calories in a 150 ml bottle. These factors will boost the market growth.

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Report Highlights:

  • The major soft drinks market growth came from the juices and juice concentrates segment. The demand for juice products is increasing among consumers owing to their detoxifying properties. Moreover, players are coming up with new juice cleanses to cater to the changing consumer preferences. Product innovations such as cold-pressed juices will also drive the growth of the market during the forecast period. As a result of these factors, the segment is witnessing an increasing number of new product launches, which is driving the adoption of juice and juice concentrates among consumers.

  • APAC will offer several growth opportunities to market vendors during the forecast period. The growing investments, introduction of new products, and product innovations will significantly drive soft drinks market growth in this region over the forecast period.

  • The global soft drinks market is fragmented. Cott Corp., Danone SA, Keurig Dr Pepper Inc., Monster Beverage Corp., Nestlé SA, PepsiCo Inc., Red Bull GmbH, Suntory Holdings Ltd., The Coca Cola Co., and The Kraft Heinz Co. are some of the major market participants. To help clients improve their market position, these soft drinks market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global soft drinks market 2020-2024 is expected to have Neutral and At par growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Innovative Marketing Campaigns will be a Key Market Trend

Innovative marketing campaigns is one of the key trends that will influence

Alcon to Showcase Innovations at #Academy20 that Support Recovery and Growth for Eye Care Practices

  • Clinical findings to be presented on PRECISION1® daily disposable contact lenses and Systane® family of dry eye products

  • Meeting attendees will have opportunity to get an exclusive demo of MARLO, Alcon’s new digital platform

  • Interactive virtual Alcon booth will offer clinical education learning lab, product innovations, an OD-to-OD live theater, a COVID-19 practice response section and more

Alcon, the global leader in eye care, will highlight leading innovations and clinical research at the 2020 American Academy of Optometry (the Academy or #Academy20) meeting taking place virtually from October 7 – 22, 2020. The company’s robust virtual program will feature updates on its most important innovations, including PRECISION1® one-day contact lenses, Systane® iLux® MGD Treatment System and digital platform MARLO, as well as 23 scientific presentations on a range of technologies.

“Now more than ever, there’s an increasing need to bolster practice growth and deliver on unmet patient needs during these challenging times,” said Sean Clark, VP/General Manager, U.S. Vision Care, Alcon. “Throughout the COVID-19 pandemic, Alcon has doubled down on our commitment to support Eye Care Professionals by providing tools, resources and programs to support their practices and their patients. We believe the innovations we’re bringing to this year’s Academy meeting will help our partners get back to business so we can continue helping people See Brilliantly together.”

Alcon’s virtual booth will feature a live theater offering OD-to-OD education and Q&A sessions; an in-depth learning lab; resources for Eye Care Professionals (ECPs) to help their practices recover following COVID-19 shutdowns; product innovation showcases; direct support from Alcon’s medical affairs team; a fun, interactive game center to get the full event experience at home; and, more.

Clinical Data Highlights Key Benefits of PRECISION1 Contact Lenses

Clinical findings will be presented at #Academy20, highlighting key attributes of Alcon’s latest contact lens innovation, PRECISION1. Specifically, data presented at the meeting will look at the lens’ overall performance, efficacy during digital device use and the clinical performance of a forthcoming toric version of PRECISION1. PRECISION1 meeting highlights include:

  • Friday, October 9

    • Paper Presentation: Clinical Comparison of Verofilcon A and Etafilcon A Daily Disposable Contact Lenses. Presented by Dr. Jason Miller, 3:15 – 3:30 p.m. ET

    • Poster Presentation: The subjective response to Verofilcon A Daily Disposable Contact Lenses During Extensive Digital Device Use. Presented by Dr. Marc Schulze, 4:00 – 6:00 p.m. ET

    • Poster Presentation: Clinical Performance of Verofilcon A Toric Daily Disposable Silicone Hydrogel Contact Lenses. Presented by Dr. Wilson Movic, 4:00 – 6:00 p.m. ET

    • Poster Presentation: Use of Likert Questionnaires to Compare Subjective Performance of Two Daily Disposable Soft Contact Lenses. Presented by Dr. Jason Miller, 4:00 – 6:00 p.m. ET

  • Friday, October 16

    • Lunch Symposium: The Next Big Thing, featuring PRECISION1. Guest Speaker Dr. Pam Lowe, 12:00 – 1:00 p.m. ET

Broadened U.S. Availability of MARLO Helps ODs Stay Connected to their Patients

Following a successful pilot, Alcon announced in August the broader U.S. availability of its innovative MARLO