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How Genexa Is Leading The Clean Medicine Revolution And Getting Us To ‘Ditch The Dirty’

As a parent, I’m always thinking of my six year old son and how to keep him healthy and safe. I was surprised to hear of the idea of ‘clean medicine’ – and learn more about how common medications oftentimes contain ingredients which could be harmful.

Genexa is a ‘clean medicine’ company that is on a mission to get us to ‘Ditch the Dirty’. I caught up with co-founders David Johnson and Max Spielberg to find out more.

Afdhel Aziz: Max, David, welcome. Please tell us how the two of you came to start Genexa?

David Johnson: I grew up in a “nuts and seeds” type of household. My parents, both chiropractors, were particularly cognizant of everything health related. They always tried to choose natural and organic foods.  In having my own kids now, I want to raise them similarly, using the cleanest ingredients whenever possible.

Max Spielberg: I have dealt with allergies my entire life. Only a few years ago I discovered that many of the OTC medicines we all know and use routinely, are, surprisingly, full of common allergens. I experienced adverse reactions from some of these allergens, one of which was even in my allergy medicines! David and I are longtime friends and when we both had kids, we became increasingly frustrated by the fever reducers or cough medicines on shelves that were full of synthetic and artificial ingredients. The medicines we trusted to make our kids feel better were actually full of artificial additives, frequently including synthetic dyes, flavorings, as well as common allergens. 

Johnson: We decided we had to do something about this. With the rise of organic, clean label products in other industries (food, beauty, personal care and cleaning products), we thought the pharmaceutical industry – the industry making products intended to heal people – should have been at the forefront but was instead lagging behind. We got to work on creating a new kind of pharma company and found a way to make medicine with the same ingredients people need, but without the artificial ones they don’t. We launched Genexa in 2017 after two years of research, development and fundraising, and tremendous partners around us, namely Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritional’s at Johnson & Johnson. We’re 3 years in and have so much in store for the next few years!

Aziz: Thank you for sharing that. How would you articulate the purpose and the mission of the company?

Johnson: Genexa is on a mission to revolutionize the medicine aisle by making what we think of as real medicine clean. That means making products that have the same active ingredient – the ingredient that helps you feel better – but removing all of the artificial inactive ingredients. We replace the common allergens, synthetic dyes and artificial sweeteners with wholesome ingredients. For flavoring, we use organic blueberries instead of high fructose corn syrup. For coloring, we use

Genexa Launches First-to-Market Clean Over-the-Counter Medicine

ATLANTA–(BUSINESS WIRE)–Sep 29, 2020–

Genexa, the first clean medicine company, is disrupting the over-the-counter (OTC) industry with the launch of its first-to-market clean medicine line for kids and adults. Genexa medicine has the same active ingredients people need for safe, effective relief of symptoms, but without the artificial ones they don’t.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005330/en/

Genexa Launches First-to-Market Clean Over-the-Counter Medicine (Photo: Business Wire)

Cold and flu season is fast approaching and nearly 7 in 10 parents turn to the OTC medicine aisle to treat sudden symptoms. But, surprisingly, a study from MIT and Brigham and Women’s Hospital, has found that nearly all OTC pills and capsules contain some ingredients that can cause allergic reactions or irritations in certain patients*. These ingredients include lactose, gluten, dyes, unnecessary additives, preservatives, parabens, hidden sugars and other potentially harmful inactive compounds. “I think there’s a tremendous underappreciation of the potential impact that inactive ingredients may have,” says Giovanni Traverso, the senior author of the study. With consumers more conscious of the ingredients in their products than ever before, Genexa medicines are the clean choice for effective medicine without any artificial inactive ingredients.

Genexa has a first of its kind, patent-pending preservative system. This is how Genexa is able to make medicines with the same active ingredients as category leaders – such as acetaminophen, diphenhydramine, and calcium carbonate – yet free from artificial preservatives, dyes, flavors, and sweeteners. Instead, Genexa uses clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and is certified gluten-free, lactose-free, and non-GMO, making its medicine a great choice for all families. It’s real medicine made clean.

The new products launching this month from Genexa include:

  • Kid’s Pain & Fever (acetaminophen) to temporarily relieve pain and fever symptoms
  • Kids’ Allergy (diphenhydramine HCI) to provide relief from common allergy symptoms
  • Kids’ Cough & Chest Congestion (dextromethorphan HBr and guaifenesin), a cough suppressant and expectorant
  • Kids’ Tummy Relief (calcium carbonate) to provide soothing relief from heartburn, acid indigestion and upset stomach.

Backed by a range of distinguished investors and medical professionals, and with the help of Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritionals at Johnson & Johnson, Max Spielberg and David Johnson are pioneering the clean over-the-counter category. They founded the company because they wanted clean medicine options for their own children and for future generations. Spielberg and Johnson are on a mission to revolutionize the medicine aisle, tackling the dormant OTC category in a groundbreaking way.

“Medicine should make you feel better, not worse. At Genexa, we’ve created a new kind of medicine: one that works and is made to the highest standards of clean, because that’s what people are looking for and that’s what people deserve. We are a one stop, clean shop,” states founder Max Spielberg. “Until now, there has been little innovation in OTC medicine industry – along with a lack of transparency about what is in people’s medicine,” notes founder David Johnson. “At Genexa,