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How Genexa Is Leading The Clean Medicine Revolution And Getting Us To ‘Ditch The Dirty’

As a parent, I’m always thinking of my six year old son and how to keep him healthy and safe. I was surprised to hear of the idea of ‘clean medicine’ – and learn more about how common medications oftentimes contain ingredients which could be harmful.

Genexa is a ‘clean medicine’ company that is on a mission to get us to ‘Ditch the Dirty’. I caught up with co-founders David Johnson and Max Spielberg to find out more.

Afdhel Aziz: Max, David, welcome. Please tell us how the two of you came to start Genexa?

David Johnson: I grew up in a “nuts and seeds” type of household. My parents, both chiropractors, were particularly cognizant of everything health related. They always tried to choose natural and organic foods.  In having my own kids now, I want to raise them similarly, using the cleanest ingredients whenever possible.

Max Spielberg: I have dealt with allergies my entire life. Only a few years ago I discovered that many of the OTC medicines we all know and use routinely, are, surprisingly, full of common allergens. I experienced adverse reactions from some of these allergens, one of which was even in my allergy medicines! David and I are longtime friends and when we both had kids, we became increasingly frustrated by the fever reducers or cough medicines on shelves that were full of synthetic and artificial ingredients. The medicines we trusted to make our kids feel better were actually full of artificial additives, frequently including synthetic dyes, flavorings, as well as common allergens. 

Johnson: We decided we had to do something about this. With the rise of organic, clean label products in other industries (food, beauty, personal care and cleaning products), we thought the pharmaceutical industry – the industry making products intended to heal people – should have been at the forefront but was instead lagging behind. We got to work on creating a new kind of pharma company and found a way to make medicine with the same ingredients people need, but without the artificial ones they don’t. We launched Genexa in 2017 after two years of research, development and fundraising, and tremendous partners around us, namely Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritional’s at Johnson & Johnson. We’re 3 years in and have so much in store for the next few years!

Aziz: Thank you for sharing that. How would you articulate the purpose and the mission of the company?

Johnson: Genexa is on a mission to revolutionize the medicine aisle by making what we think of as real medicine clean. That means making products that have the same active ingredient – the ingredient that helps you feel better – but removing all of the artificial inactive ingredients. We replace the common allergens, synthetic dyes and artificial sweeteners with wholesome ingredients. For flavoring, we use organic blueberries instead of high fructose corn syrup. For coloring, we use

The Smart Toothbrush That Always Gives Me a Fresh-From-the-Dentist Clean Is on Sale

I’m going to be honest: Early on in quarantine, my tooth-brushing habits definitely took a beating. My usual twice-a-day brushing quickly turned into once-a-day. When you don’t have to formally get ready in the morning, it’s just so easy to skip the all-important cleaning routine — that is, unless you have a toothbrush that rewards you for using it. 



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Hum by Colgate’s Smart Electric Toothbrush, which is currently 30 percent off for Amazon Prime Day, is the latest cleaning gadget that’s going to make brushing, dare we say, fun? It did so for me, and it got me back to brushing twice a day—not only because I’m able to earn points, which I can eventually use to purchase things like a replacement brush head, but because the smart toothbrush gives me that fresh-from-the-dentist clean every time I use it, sans sitting in the dentist’s chair for 30-plus minutes.



I'm never going back to my regular old toothbrush again.


© amazon.com
I’m never going back to my regular old toothbrush again.

RELATED: All of These Smart Home Gadgets Are on Sale During Amazon Prime Day

When I first got my toothbrush in the mail, I was instructed to download the Hum by Colgate app on my phone and connect it via Bluetooth. Once it’s set up, there’s the option to choose guided brushing, where the app shows you the exact areas you should be brushing and for how long; you can also just brush on your own. Either way, the app will reward you (two points for the former, one for the latter) and show you how much surface area your brushing covered. I currently average 99 percent coverage on my own—but I only became such a thorough brusher because I started off with guided brushing. 



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To buy: $60 (was $85); amazon.com.

The Hum by Colgate smart toothbrush uses powerful sonic vibrations that can be adjusted to suit your liking: There are normal, sensitive, and deep clean settings. I usually go for the normal setting in the morning and then deep clean in the evening. There’s also a timer that makes sure you stick it out for the full two minutes. Usually $85, Amazon Prime members can scoop it up for just $60 during Prime Day. (But the deal is only good today, October 13!)

The Hum by Colgate brush was my foray into the electronic toothbrush world, and I’m certainly not disappointed. In fact, I don’t think I’ll ever go back to my boring old toothbrush ever again.

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Genexa Launches First-to-Market Clean Over-the-Counter Medicine

ATLANTA–(BUSINESS WIRE)–Sep 29, 2020–

Genexa, the first clean medicine company, is disrupting the over-the-counter (OTC) industry with the launch of its first-to-market clean medicine line for kids and adults. Genexa medicine has the same active ingredients people need for safe, effective relief of symptoms, but without the artificial ones they don’t.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005330/en/

Genexa Launches First-to-Market Clean Over-the-Counter Medicine (Photo: Business Wire)

Cold and flu season is fast approaching and nearly 7 in 10 parents turn to the OTC medicine aisle to treat sudden symptoms. But, surprisingly, a study from MIT and Brigham and Women’s Hospital, has found that nearly all OTC pills and capsules contain some ingredients that can cause allergic reactions or irritations in certain patients*. These ingredients include lactose, gluten, dyes, unnecessary additives, preservatives, parabens, hidden sugars and other potentially harmful inactive compounds. “I think there’s a tremendous underappreciation of the potential impact that inactive ingredients may have,” says Giovanni Traverso, the senior author of the study. With consumers more conscious of the ingredients in their products than ever before, Genexa medicines are the clean choice for effective medicine without any artificial inactive ingredients.

Genexa has a first of its kind, patent-pending preservative system. This is how Genexa is able to make medicines with the same active ingredients as category leaders – such as acetaminophen, diphenhydramine, and calcium carbonate – yet free from artificial preservatives, dyes, flavors, and sweeteners. Instead, Genexa uses clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and is certified gluten-free, lactose-free, and non-GMO, making its medicine a great choice for all families. It’s real medicine made clean.

The new products launching this month from Genexa include:

  • Kid’s Pain & Fever (acetaminophen) to temporarily relieve pain and fever symptoms
  • Kids’ Allergy (diphenhydramine HCI) to provide relief from common allergy symptoms
  • Kids’ Cough & Chest Congestion (dextromethorphan HBr and guaifenesin), a cough suppressant and expectorant
  • Kids’ Tummy Relief (calcium carbonate) to provide soothing relief from heartburn, acid indigestion and upset stomach.

Backed by a range of distinguished investors and medical professionals, and with the help of Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritionals at Johnson & Johnson, Max Spielberg and David Johnson are pioneering the clean over-the-counter category. They founded the company because they wanted clean medicine options for their own children and for future generations. Spielberg and Johnson are on a mission to revolutionize the medicine aisle, tackling the dormant OTC category in a groundbreaking way.

“Medicine should make you feel better, not worse. At Genexa, we’ve created a new kind of medicine: one that works and is made to the highest standards of clean, because that’s what people are looking for and that’s what people deserve. We are a one stop, clean shop,” states founder Max Spielberg. “Until now, there has been little innovation in OTC medicine industry – along with a lack of transparency about what is in people’s medicine,” notes founder David Johnson. “At Genexa,

Clean Air & Public Health Experts and Policymakers Celebrate 50 Years of the Clean Air Act at Virtual Symposium

‘Clean Air for All’ online symposium highlights progress made and remaining obstacles to ensure clean air for all Americans

WASHINGTON, Sept. 29, 2020 /PRNewswire/ — Fifty years after the passage of the Clean Air Act – the landmark public health law that has saved millions of American lives – policymakers, air quality experts, physicians and public health experts celebrated the anniversary and shared their insights into new and remaining threats to air quality during a virtual symposium.

American Lung Association logo (PRNewsfoto/American Lung Association)
American Lung Association logo (PRNewsfoto/American Lung Association)

“Clean Air for All: 50 Years of the Clean Air Act” was hosted by the American Lung Association and American University’s Center for Environmental Policy and Center for Environmental Filmmaking. The half-day event included several panel discussions featuring Clean Air Act author Tom Jorling; former EPA administrators Bill Reilly, Carol Browner and Gina McCarthy (who served both Democratic and Republican administrations); prominent environmental justice leaders; public health and climate experts, and more.

Recordings of each panel discussion will be posted here when available.

“It was an honor to participate in today’s event to celebrate the Clean Air Act and its legacy,” said Former EPA Administrator Bill Reilly. “As a result of the Clean Air Act, we have seen hundreds of thousands of lives saved every single year. We must continue to protect the Clean Air Act, and set our sights on the public health threat of climate change. This will be the next challenge for our nation, and we already see the impact of climate change in our air quality – from wildfire smoke to increased ozone pollution from rising temperatures. It’s critical that we take action to save lives.”

“For 50 years, the Clean Air Act has driven dramatic improvements in air quality and real health benefits for American families,” said American Lung Association President and CEO Harold Wimmer, who provided opening remarks at the virtual event. “Today’s symposium made clear that this lifesaving health law should not be taken for granted. Leading experts called attention to the fact that nearly half of Americans – including many communities of color – are breathing unhealthy air, and still waiting for the clean air promised by this law. Our work isn’t done until all Americans are breathing clean, healthy air.”

In recognition of 50 years of the Clean Air Act, the American Lung Association is celebrating improvements in air quality and championing a future of clean air for all. Through its new Stand Up For Clean Air initiative, the Lung Association is asking everyone to pledge to take action, because everyone has a role to play in addressing climate change and protecting lung health.

“As we celebrate this public health progress, we reaffirm our commitment to the Clean Air Act and to fulfilling its promise of healthy air for all communities,” Wimmer said. “In order to protect air quality, we must address climate change. Climate change is making it even harder to clean up air pollution – warmer temperatures and