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Bright and Fit Fitness App by Alice Veglio is Breaking Records in Italy

Alice Veglio is an Italian international model who started her career as a fitness trainer. Before moving to Dubai in 2018, Alice developed a holistic approach to fitness, wellness and healthcare, and founded a startup that achieved a turnover of 500,000 Euros in less than two years

Bright and fit fitness App reached an annual turnover of half million euros, by promoting a new concept of feminine empowerment.

The project was born as a new fitness startup and it’s breaking every record in Italy.

The founder is Alice Veglio, an international model and entrepreneur living in Dubai.

We interviewed Alice to better understand the beginning and the evolution of her entrepreneurial idea.

Q: Is there something that inspired you to take this new entrepreneurial path?

A: During my studying career, I approached my education by following a double path. On one hand, I had a University Degree in Economics and Business Management, on the other hand, I attended the Leonardo Da Vinci University in Rome (one of the most distinguished University in Italy for holistic sciences), where I got several certifications as fitness and wellness coach.

After completing my studies I joined financial and fitness skills together, so I worked on a new startup where fitness and wellness would have been able to work together as a whole.

I set the new goal to make holistic fitness popular among ordinary people. I hired some workers to create my staff and I began to share the concept online.

Before starting my academic career, I attended a series of internship in the United Arab Emirates since I was 18. The potential of digital business has always fascinated me.

Q: Did you encounter any difficulties when you started working on your startup?

A: Yes. The major difficulty I found was promoting the concept of holistic fitness, because it was something very little known in Italy.

Educating people on the benefits brought by holistic fitness is difficult, because it’s a disruptive concept of wellness, which puts the happiness of the single person on the same level as the results gained with training and exercises.

In our society, it’s commonly spread the misconception that it requires a strict diet connected with the loss of emotional happiness to have a perfect body.

Holistic fitness works on developing health and wellness from a unique perspective where mindset, nutrition and fitness are developed simultaneously.

The second difficulty I faced was about promoting the fitness from home, as people are used adapt themselves to gym timetables and rules, along with the stress caused by having to find a place to park the car somewhere when they want to hit the gym.

I wanted to develop a new fitness concept linked to digital business. What separated women from achieving their physical and health goals was the lack of time. My program offers the comfort of being able to always have your personal trainer with you without the need to go out. 

3) A: Covid-19 pandemic forced the Governments of many

Vaccine expert and whistleblower Rick Bright resigns from federal government

Vaccine expert and whistleblower Rick Bright on Tuesday resigned from the federal government, his attorneys announced in a statement. Earlier this year, Bright was removed from a top position at the Department of Health and Human Services. 

Bright, a high-ranking scientist, has said the Trump administration’s response to the coronavirus pandemic has been slow and chaotic, prioritizing politics over science. Bright earlier this year filed a whistleblower complaint running over 300 pages.

Now, Bright has submitted his resignation to the National Institutes of Health effective immediately and has filed an updated complaint with the Office of Special Counsel alleging constructive discharge based on the failure of NIH leadership to assign him meaningful work, according to Bright’s lawyers.

“Dr. Bright was forced to leave his position at NIH because he can no longer sit idly by and work for an administration that ignores scientific expertise, overrules public health guidance and disrespects career scientists, resulting the in the sickness and death of hundreds of thousands of Americans,” his attorneys, Debra Katz and Lisa Banks, said in a statement.

“After having his work suppressed for political reasons to the detriment of public health and safety, Dr. Bright was sidelined from doing any further work to combat this deadly virus,” their statement continued. “This was the proverbial straw that broke the camel’s back. He can no longer countenance working for an administration that puts politics over science to the great detriment of the American people.”

Before his transfer, Bright led the Biomedical Advanced Research and Development Authority, which oversees vaccine development. Bright told CBS News earlier this year that his sense of urgency in the early days of coronavirus was not shared by all.

“I believe my concerns were shared by other scientists in the government. And I believe the NIH was also moving very quickly to start some research in developing a vaccine and starting a clinical trial for an antiviral drug,” he said. “What struck me though was my sense of urgency didn’t seem to prevail across all of HHS.”

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HHS whistleblower Rick Bright resigns from government

Rick Bright, the federal vaccine chief-turned-whistleblower who was reassigned to a different agency and subsequently criticized the Trump administration’s pandemic response, has left the federal government, Bright’s lawyers announced on Tuesday.

“Dr. Bright was forced to leave his position at NIH because he can no longer sit idly by and work for an administration that ignores scientific expertise, overrules public health guidance and disrespects career scientists, resulting the [sic.] in the sickness and death of hundreds of thousands of Americans,” lawyers Debra Katz and Lisa Banks said in a statement.

HHS declined comment.

“We can confirm that Dr. Bright has resigned, effective today,” an NIH spokesperson said, adding that the agency “does not discuss personnel issues beyond confirming employment.”

Bright was abruptly removed as director of the Biomedical Advanced Research and Development Authority in April and reassigned to NIH, and he alleges that he was demoted because he opposed political pressure linked to an unproven Covid-19 treatment. In his updated filing with the Office of Special Counsel, Bright said that he was assigned “no meaningful work” at NIH since Sept. 4, further alleging that NIH Director Francis Collins “declined to support” his recommendations about coronavirus testing “because of political considerations.”

Bright testified to a House panel in May that he was punished by Health and Human Services Department leaders for raising concerns about hydroxychloroquine, the drug favored by President Donald Trump to treat the coronavirus despite scant evidence. Bright also used the hearing and other media appearances to speak out against the administration’s handling of the pandemic, saying that HHS had missed opportunities to prepare for the spread of Covid-19 and raising further charges of cronyism.

Bright appears in an upcoming documentary, “Totally Under Control,” which faults the Trump administration’s handling of the outbreak and is set to be released next week. The New York Times first reported Bright’s resignation.

HHS has spent months rebuffing Bright’s claims, saying that as vaccine chief he lacked full visibility into the administration’s efforts and noting that Bright played a key role in the government’s acquisition of hydroxychloroquine. The health department also issued a document called “CLAIM vs. REALITY” that sought to rebut Bright’s points.

Meanwhile, Trump repeatedly dismissed Bright as a “disgruntled” employee.

Other officials have subsequently echoed Bright’s criticisms of the Trump administration’s handling of the outbreak, including Olivia Troye, who advised Vice President Mike Pence on the coronavirus response before leaving the White House this summer.

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