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Top Health & Fitness Brands Across U.S. Launch “Fight It With Fitness” Campaign

WASHINGTON, Oct. 7, 2020 /PRNewswire/ — Several of the country’s largest fitness brands today announced a new campaign called “Fight It With Fitness” – a call to action that urges American consumers to get healthy and recognize that fitness is essential to fighting the COVID-19 pandemic and to overall health and wellness. The brands, which collectively operate more than 5,900 gyms and clubs throughout the US, also committed to a 5-point pledge to help Americans stay safe while prioritizing their health and returning to the gym.

The campaign calls on Americans to take the #FightItWithFitness pledge: Take a walk, ride a bike, tap into virtual workouts from gyms and studios across the U.S., and more. Consumers are invited to share their stories online via #FightItWithFitness. And for those who are ready to return to the gym or studio, the 5-point fitness industry pledge protects the health and wellbeing of members, employees, and facilities:

  1. Maintaining social distancing
  2. Commitment to enforcing required capacity limits
  3. Enhanced sanitation protocols
  4. Adherence to local government and CDC guidelines
  5. Mask policies in line with local requirements

“The COVID-19 pandemic has worsened a physical and mental health crisis in America,” said Chuck Runyon, co-founder and CEO of Self Esteem Brands – the parent company of Anytime Fitness, Basecamp Fitness and The Bar Method – and spokesperson for the Fight It With Fitness campaign. “We are calling on Americans to join us in fighting COVID-19, diabetes, depression, obesity, hypertension, heart disease and more with exercise. In turn, we as members of the fitness industry are committed to helping Americans stay safe with our 5-point fitness pledge.”

It has never been more important for Americans to get healthy and stay healthy. Heart disease is the leading cause of death in the United States, killing one person every 36 seconds. More than 34 million Americans have diabetes. Over 40 percent of adults are classified as obese. Collectively, these conditions also increase the mortality rate of those who contract COVID-19. The time is now to fight these diseases with fitness and protect the health of all Americans.

The brands participating and encouraging Americans to #FightItWithFitness include:

  • Anytime Fitness
  • Planet Fitness
  • SnapFitness
  • F45
  • The Bar Method
  • Basecamp Fitness
  • Yogafit
  • Steele Fitness
  • Fitness on Demand

For more information on the campaign, visit:

SOURCE Self Esteem Brands

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11 virtual fitness brands vying to compete with Peloton amid pandemic

  • On-demand and virtual fitness has never been more popular, as the pandemic drastically changes the way Americans stay fit. 
  • While Peloton continues to dominate the at-home fitness market, several digital fitness programs — both new and existing — are looking to cash in on the on-demand exercise boom. 
  • We took a closer look at 11 of the most popular virtual fitness membership programs. 
  • Visit Business Insider’s homepage for more stories.


Gone are the days of traditional gym memberships, as Americans enter the era of the virtual, at-home fitness movement buoyed by the pandemic.

On-demand fitness platforms have never been so popular, nor so ubiquitous. Though digital fitness has been on the rise in recent years, the coronavirus outbreak has put fledgling virtual companies on the map while prompting the rise of a slew of new platforms designed to help Americans stay fit while cooped up at home. 

These programs vary in price and types of workouts, but most are designed to bring streaming fitness classes directly into living rooms, with little to no additional equipment required. And while past decades have brought the likes of Jane Fonda, Richard Simmons, and Billy Blanks into our homes, today there are more options and different types of classes at consumers’ disposal than ever before. 

The breadth of new options, however, hasn’t stopped Peloton from dominating the virtual fitness market, with sales skyrocketing by 172% year-over-year and overwhelming demand for its stationary bikes causing mass delivery delays.

Companies ranging from tech giant Apple to StretchIt — an emerging app dedicated entirely to stretching — are vying for a piece of the at-home fitness market. We took a closer look at 11 virtual fitness membership programs looking to cash in on the at-home fitness boom.

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