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Soft Drinks Market| Product Innovations to Boost the Market Growth

The global soft drinks market size is poised to grow by USD 216.74 billion during 2020-2024, progressing at a CAGR of almost 5% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Soft Drinks Market 2020-2024 (Graphic: Business Wire)

The product innovations as one of the major factors driving the growth of the soft drinks market. Market players are focusing on enhancing their sales volume by launching new products with better formulation, ingredients, and packaging. They are also introducing products with added benefits for people concerned about their health and wellness. For instance, Coldpress launched two new low-calorie cold-pressed juices, which are said to have no more than 65 calories in a 150 ml bottle. These factors will boost the market growth.

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Report Highlights:

  • The major soft drinks market growth came from the juices and juice concentrates segment. The demand for juice products is increasing among consumers owing to their detoxifying properties. Moreover, players are coming up with new juice cleanses to cater to the changing consumer preferences. Product innovations such as cold-pressed juices will also drive the growth of the market during the forecast period. As a result of these factors, the segment is witnessing an increasing number of new product launches, which is driving the adoption of juice and juice concentrates among consumers.

  • APAC will offer several growth opportunities to market vendors during the forecast period. The growing investments, introduction of new products, and product innovations will significantly drive soft drinks market growth in this region over the forecast period.

  • The global soft drinks market is fragmented. Cott Corp., Danone SA, Keurig Dr Pepper Inc., Monster Beverage Corp., Nestlé SA, PepsiCo Inc., Red Bull GmbH, Suntory Holdings Ltd., The Coca Cola Co., and The Kraft Heinz Co. are some of the major market participants. To help clients improve their market position, these soft drinks market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global soft drinks market 2020-2024 is expected to have Neutral and At par growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Innovative Marketing Campaigns will be a Key Market Trend

Innovative marketing campaigns is one of the key trends that will influence

Frozen Food Market | Demand of Vegan Frozen Food to Boost the Market Growth

The global frozen food market size is poised to grow by USD 64.69 billion during 2020-2024, progressing at a CAGR of about 11% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Frozen Food Market 2020-2024 (Graphic: Business Wire)

The growing consumer inclination toward vegan frozen food is one of the key factors driving the frozen food market growth. With the rising awareness about the health benefits of vegan food, the demand for plant-based dairy alternatives and food products has increased. In addition, the demand for meat alternatives in countries such as the UK and the US has increased. This is further encouraging vendors to innovate frozen vegan products to provide healthy alternatives such as tofu and wheat-based protein products. Companies are launching new products, including frozen food items such as vegan frozen burgers, fillets, and vegetable balls.

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Report Highlights:

  • The major frozen food market growth came from frozen ready meals segment. The increasing availability of nutrient-rich varieties of frozen ready meals and the rise in consumer shift toward healthy food options are contributing to the frozen food market share growth by the frozen ready meals segment. The frozen food market growth by the frozen ready meals segment will be slower than the growth of the market by the frozen fruits and vegetables segment.

  • North America will offer several growth opportunities to market vendors during the forecast period. The increasing number of consolidations through M&As and the growing innovative marketing campaigns by vendors as well as the premiumization of frozen foods products are some of the factors that will significantly drive the frozen food market growth in this region over the forecast period.

  • The global frozen food market is fragmented. Ajinomoto Co. Inc., Bonduelle SCA, Conagra Brands Inc., Dr. August Oetker Nahrungsmittel KG, George Weston Ltd., Kerry Group Plc, McCain Foods Ltd., Nestlé SA, Nomad Foods Ltd., and Tyson Foods Inc. are some of the major market participants. To help clients improve their market position, this frozen food market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global frozen food market 2020-2024 is expected to have Positive and Superior growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Superfoods Market | Health Benefits of Superfoods to Boost the Market Growth

The global superfoods market size is poised to grow by USD 244.68 billion during 2020-2024, progressing at a CAGR of about 17% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Superfoods Market 2020-2024 (Graphic: Business Wire)

The health benefits of superfoods are boosting their popularity among end-users. Superfruits are rich in fibers, vitamins, antioxidants, polyphenols, and minerals which help in digestion, strengthening the immune system, muscles and bones, and protecting the body from wear and tear. The growing health consciousness and the need for leading a healthier lifestyle are also contributing to the increasing demand for superfoods. To cater to this demand, vendors are offering superfoods in various forms including powders, snacks, mixes, and shots. In addition to the need for superfoods from the beauty and personal care products segments, the health benefits of superfoods will also drive market growth.

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Report Highlights:

  • The major superfoods market growth came from superfruits segment. Superfruits are rich in nutrients and antioxidants that prevent or delay cell damage. The numerous health benefits of superfruits will boost their demand during the forecast period. Market growth in this segment will be slower than the growth of the market in the superseeds and supergrains, edible seaweed, and other segments.

  • North America was the largest superfoods market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. Growing consumer awareness about various health benefits offered by superfoods and frequent product launches under the superfood category will significantly influence superfoods market growth in this region.

  • The global superfoods market is fragmented. Archer-Daniels-Midland Co., Creative Nature Ltd., Del Monte Pacific Ltd., General Mills Inc., Healthy Truth, Natures Superfoods LLP, Navitas LLC, Rhythm Superfoods LLC, Sunfood, and Superlife Co. Pte. Ltd. are some of the major market participants. To help clients improve their market position, this superfoods market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global superfoods market 2020-2024 is expected to have Positive and Superior growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Increasing Application of Superfood Ingredients in Beauty and Personal Care Products will be a Key Market Trend

The growing awareness about the side effects

Regenerative Medicine Market | Increasing Prevalence of Chronic Diseases to Boost the Market Growth

The global regenerative medicine market size is poised to grow by USD 9.55 billion during 2020-2024, progressing at a CAGR of over 20% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Regenerative Medicine Market 2020-2024 (Graphic: Business Wire)

The increasing prevalence of various chronic diseases is one of the primary factors which will drive regenerative medicine market growth during the forecast period. The incidence of many musculoskeletal disorders and bone injuries such as arthritis, osteoporosis, and severe limb trauma injuries requiring hospitalization is also increasing. Regenerative medicine opens the possibility of overcoming previously untreatable diseases using new treatment methods like processed cells for reconstructing tissues. It has the unique capability of altering the fundamental mechanisms of disease and also helps in reducing healthcare costs by eliminating the need for long-term hospitalization or drug regimes. This is leading to the increased adoption of regenerative medicine for the treatment of chronic diseases.

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Report Highlights:

  • The major regenerative medicine market growth came from the cell and tissue-based segment. Cell therapy is used to administer living cells into an individual’s body to restore the functioning of the diseased or damaged body organ. This therapy uses somatic cells and stem cells, such as embryonic stem cells, progenitor cells, hematopoietic stem cells, and mesenchymal stem cells.

  • North America had the largest regenerative medicine market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The increasing prevalence of chronic and acute diseases, the rapidly rising aging population, and high awareness about regenerative therapies will significantly influence regenerative medicine market growth in this region.

  • The global regenerative medicine market is fragmented. Allergan Plc, Amgen Inc., Hitachi Chemical Co. Ltd., Integra LifeSciences Holdings Corp., Medtronic Plc, MiMedx Group Inc., Organogenesis Holdings Inc., Smith & Nephew Plc, Takeda Pharmaceutical Co. Ltd., and Zimmer Biomet Holdings Inc. are some of the major market participants. To help clients improve their market position, this regenerative medicine market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global regenerative medicine market 2020-2024 is expected to have Neutral and At par growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Increasing Number of Clinical Trials

Bicycle Market | Environmental & Economic Benefits of Bicycles to Boost the Market Growth

The global bicycle market size is poised to grow by USD 10.5 billion during 2020-2024, progressing at a CAGR of almost 4% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Bicycle Market 2020-2024 (Graphic: Business Wire)

The health, environmental, and economic benefits of cycling will be a significant factor driving the growth of the bicycle market. Regular physical activity such as riding a bicycle can help in reducing the risk of various health issues, including cardiovascular diseases, obesity, mental illness, cancer, diabetes, and arthritis. Cycling also helps in reducing and controlling weight by building muscle and burning body fat. Bicycles are highly economical and do not involve fuel, insurance, and maintenance costs. Moreover, bicycles are environmentally sustainable and do not contribute to air pollution, noise pollution, and GCG emissions. These benefits of bicycles will boost its adoption among end-users and consequently fuel the growth of the market during the forecast period.

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Report Highlights:

  • The major bicycle market growth came from the on-road and track bicycles segment. On-road bicycles offer high comfort, which makes it ideal for traveling long distances while touring cities. Track bicycles are optimized for racing on outdoor tracks or velodromes. Hence, with the growth in cycling tourism and velodrome events, the demand for on-road and track bicycles will also grow during the forecast period. However, market growth in this segment will be slower than the growth of the market in the x-road and hybrid bicycles segment.

  • APAC was the largest market for bicycles in 2019, and the region will offer the maximum growth opportunities to market vendors during the forecast period. The increasing health consciousness, growing environmental concerns regarding CO2 emissions, rising urbanization and traffic congestion, and growing use for personal transportation will fuel the bicycle market growth in this region.

  • The global bicycle market is fragmented. Accell Group NV, Atlas Cycles (Haryana) Ltd., Derby Cycle Holding GmbH, Dorel Industries Inc., Giant Manufacturing Co. Ltd., GUANGDONG TANDEM INDUSTRIES Co. Ltd., Insera Sena. PT., Merida Industry Co. Ltd., Tandem Group Plc, and Trek Bicycle Corp. are some of the major market participants. To help clients improve their market position, this bicycle market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global bicycle market 2020-2024 is expected to have Negative and Inferior growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Fitness App Market will Showcase Positive Impact during 2020-2024 | Increasing Demand for Wearable Devices to Boost the Market Growth

Technavio has been monitoring the fitness app market and it is poised to grow by USD 1.68 bn during 2020-2024, progressing at a CAGR of almost 12% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

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Technavio has announced its latest market research report titled Global Fitness App Market 2020-2024 (Graphic: Business Wire)

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. adidas AG, ASICS Digital Inc., Azumio Inc., BetterME., FitNow Inc., Google LLC, Nike Inc., Samsung Electronics Co. Ltd., Under Armour Inc., and YAZIO GmbH are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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Increasing demand for wearable devices has been instrumental in driving the growth of the market.

Technavio’s custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations. Download a Free Sample Report on COVID-19 Impacts

Fitness App Market 2020-2024: Segmentation

Fitness App Market is segmented as below:

  • Gender

  • Application

    • Lifestyle Monitoring

    • Health Monitoring

    • Others

  • Geographic Landscape

    • APAC

    • North America

    • Europe

    • South America

    • MEA

Fitness App Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The fitness app market report covers the following areas:

This study identifies proliferation of a variety of fitness apps as one of the prime reasons driving the fitness app market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Fitness App Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024

  • Detailed information on factors that will assist fitness app market growth during the next five years

  • Estimation of the fitness app market size and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the fitness app market

  • Analysis of the market’s competitive landscape and detailed information on vendors

  • Comprehensive details of

Breast Biopsy Device Market| Growing Prevalence of Breast Cancer Cases to Boost the Market Growth

The global breast biopsy device market size is poised to grow by USD 504.94 million during 2020-2024, progressing at a CAGR of about 10% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Breast Biopsy Devices Market 2020-2024 (Graphic: Business Wire)

The rising incidence rate of breast cancer has been providing significant business growth opportunities to market vendors. Prominent vendors in the market are focusing on expanding their product portfolios and obtaining approvals for their offerings. They have been leveraging various platforms such as conferences to gain exposure and increase awareness about breast cancer. Furthermore, various governments and private organizations are providing funding and grants to vendors to create innovative products with technologically advanced solutions to detect breast cancer at early stages. These factors will significantly contribute to the market growth over the forecast period.

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Report Highlights:

  • The major breast biopsy device market growth came from the biopsy needles and systems segment. Breast biopsy needles are primarily used for collecting breast tissue from the suspicious areas of the breast during a breast biopsy. Needle biopsies are majorly performed as minimally invasive biopsy procedures for a better assessment of breast cancer in an outpatient setting. The need for highly skilled operators to handle imaging modalities and the reduced technical complexities of this method are driving the demand for breast biopsy needles for the extraction of normal tissues for biopsy.

  • North America was the largest breast biopsy devices market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. High technology adoption among the healthcare sector, increasing healthcare expenditure, the prevalence of breast cancer, and awareness among patients about mammograms that helps to identify breast cancer incidence will significantly drive breast biopsy devices market growth in this region over the forecast period.

  • The global breast biopsy device market is concentrated. Argon Medical Devices Inc., Becton, Dickinson and Co., Carestream Health Inc., Danaher Corp., FUJIFILM Holdings Corp., General Electric Co., Hologic Inc., Planmed Oy, Scion Medical Technologies LLC, and Siemens Healthineers AG are some of the major market participants. To help clients improve their market position, this breast biopsy device market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the breast biopsy device market 2020-2024 is expected to have Positive and Superior growth. As the pandemic spreads in some regions and plateaus in other regions, we reevaluate the impact on businesses and update our report forecasts.

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Allergy Immunotherapies Market – Actionable Research on COVID-19 | Increasing Prevalence of Allergies to Boost the Market Growth

The global allergy immunotherapies market size is poised to grow by USD 626.77 million during 2020-2024, progressing at a CAGR of about 7% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global Allergy Immunotherapies Market 2020-2024 (Graphic: Business Wire).

The increasing prevalence of allergies is driving the need for allergy immunotherapies. Allergies are regarded as one of the most common ailments, affecting more than 500 million people around the world. The rising incidence of allergy is triggered by factors such as the growing pollution and increased consumption of tobacco products like cigarettes. Moreover, a large portion of people are affected multiple times due to the non-remissive nature of the allergy. The huge unmet need for allergy treatment globally has led to various vendors conducting research on novel therapies, resulting in advances in the field of immunology therapeutics for allergies.

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Report Highlights:

  • The major allergy immunotherapies market growth came from SCIT segment. It was the largest product segment of the allergy immunotherapies market in 2019, mainly because of the high efficiency for the treatment of various respiratory allergies. Additionally, SCITs are administered in simple and standardized doses, and they result in long-lasting symptom relief. Thus, contributing to the growth of the market in focus.

  • Europe had the largest allergy immunotherapies market share in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The high prevalence of allergies will significantly influence allergy immunotherapies market growth in this region.

  • The global allergy immunotherapies market is concentrated. Aimmune Therapeutics Inc., ALK-Abelló AS, Allergy Therapeutics Plc, ASIT Biotech SA, DBV Technologies SA, HAL Allergy BV, Jubilant Life Sciences Ltd., Laboratorios LETI SLU, Merck KGaA, and Stallergenes Greer Plc. are some of the major market participants. To help clients improve their market position, this allergy immunotherapies market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global allergy immunotherapies market 2020-2024 is expected to have Neutral and At par growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

Read the full report here: https://www.technavio.com/report/report/allergy-immunotherapies-market-industry-analysis

Presence of a Strong Pipeline for Allergy Immunotherapy and the Estimated New Approvals will be a Key Market Trend

The strong efficacy and relatively higher safety of allergy immunotherapies combined with a strong prevalence of various allergies create an attractive opportunity for the market players. Hence, several pharmaceutical and biotechnology

Rapid COVID Testing Coming To Airport Near You, XpresCheck Test Could Boost Air Travel

KEY POINTS

  • XpresCheck rapid COVID tests began at JFK and Liberty airports Wednesday
  • The company hopes to expand nationwide
  • The test delivers results in 13 minutes

The airline industry, devastated by the coronavirus pandemic, is about to get a boost: Health and wellness company XpresSpa Group Inc. began conducting rapid COVID-19 testing at Kennedy International Airport in New York and Newark Liberty Airport in New Jersey, with plans to expand the program nationwide.

With the pandemic still raging across the United States, Americans have been reluctant to get on airplanes, with the total number of passengers averaging about 25% of last year’s levels.

More than 7.5 million Americans have been infected by the coronavirus and more than 211,000 have died from COVID-19.

Though the virus doesn’t spread easily on flights because of air circulation systems, the Centers for Disease Control and Prevention warns exposure to people in close quarters and frequently touched services put travelers at increased risk. The CDC estimated last month 11,000 people potentially had been exposed to the virus on flights.

XpresSpa began performing its ExpresCheck rapid COVID-19 tests Wednesday, expanding its polymerase chain reaction and blood antibody testing programs.

“We believe rapid COVID-19 testing at airports can play a major role in slowing the virus spread and decreasing the risk of new community outbreaks linked to travel as cases continue to rise throughout many states,” XpresSpa CEO Doug Satzman said in a press release.

He added: “Having a rapid test inside the airport immediately upon travel could also eliminate the need for a full 14-day quarantine in states where that applies.”

The tests would be voluntary for both travelers and airport workers. The company currently is focusing on airline employees and those who are showing COVID-like symptoms.

The test uses Abbott’s portable rapid molecular ID Now COVID test, which delivers results in 13 minutes. The test, however, has yet to gain full Food and Drug Administration approval although it has been cleared for emergency use, and has been criticized for false negatives, which are possible until an infection has reached its height and depending on how the test is performed.

Even with rapid COVID-19 tests available, travelers would still need to wear masks and practice social distancing.

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Allergy Rhinitis Drugs Market – Actionable Research on COVID-19 | Growing Awareness about Allergic Rhinitis to Boost the Market Growth

The global allergy rhinitis drugs market size is poised to grow by USD 2.4 billion during 2020-2024, progressing at a CAGR of almost 4% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis

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Technavio has announced its latest market research report titled Global Allergy Rhinitis Drugs Market 2020-2024 (Graphic: Business Wire)

This growing awareness about allergic rhinitis has proved critical in helping patients get treated in the early stages of the disease. It also increases the chances of accurate diagnosis by physicians. Globally, the prevalence of allergic rhinitis has increased, and there is an increase in the number of initiatives to increase awareness about the disease.

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Report Highlights:

  • The major allergy rhinitis drugs market growth came from the Antihistamines segment. They are increasingly being used as a first-line approach to prevent or relieve the symptoms of allergic rhinitis. One of the major factors associated with market growth in this segment is the growing number of companies investing in the development of intranasal antihistamines for the treatment of allergic rhinitis.

  • North America was the largest allergy rhinitis drugs market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growing prevalence of allergic rhinitis and the availability of a wide range of drugs for the treatment of rhinitis allergy will significantly influence allergy rhinitis drugs market growth in this region.

  • The global allergy rhinitis drugs market is fragmented. Alcon Inc., ALK-Abello AS, Dr. Reddy’s Laboratories Ltd., GlaxoSmithKline Plc, Glenmark Pharmaceuticals Ltd., Merck & Co. Inc., Novartis AG, Pfizer Inc., Sanofi, and Stallergenes Greer Ltd. are some of the major market participants. To help clients improve their market position, this allergy rhinitis drugs market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global allergy rhinitis drugs market 2020-2024 is expected to have Neutral and At par growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

Read the full report here: https://www.technavio.com/report/report/allergy-rhinitis-drugs-market-industry-analysis

Increasing Demand for Over-The-Counter Medicines will be a Key Market Trend

Patients with mild allergies often self-medicate with over-the-counter drugs.These over-the-counter pills that do not require a written prescription from a healthcare professional can be directly purchased from pharmacies. In addition, these over-the-counter drugs have increased the practice of self-medication among individuals. Self-medication also reduces the pressure of medical services. Therefore, patients are inclined toward over-the-counter drugs, which in turn positively impacts the market.

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