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Prescription Savings Apps Help Medicine Go Down

There’s no field of commercial medicine that’s been more impacted by the digital shift than … medicine itself. Proliferation of Rx savings apps shows a consumer belief in better living through smartphones, starting with the controversial price of the prescription drugs.

PYMNTS inaugural Provider Ranking of Prescription Apps gives the lay of the land as we enter Q4 2020 dealing with a plague, a recession and a contentious election simultaneously. Might as well watch the skies for flaming asteroids too at this point. But at least prescriptions will cost less.

The Top 5

Topping the charts at No. 1 is GoodRx, the telemedicine drug price tracker that went public in September. At No. 2 is RxSaver from RetailMeNot, with No. 3 ranked app SingleCare working directly with pharmacies on discounts. No. 4 on the inaugural Provider Ranking of Prescription Apps is OptumRx with its user base of some 65 million consumers. Finishing out the Top 5 at No. 5 is a familiar name, CVS Caremark, the huge prescription benefit management operation.

The Top 10

We love the Top 10 because it’s where you find sleeping giants and energetic chart-climbers.

Take, for example, KrogerRxSC at No. 6 this month with its popular membership-based Rx discount program, with another grocery powerhouse app, Publix Pharmacy, flexing its buying power, foot traffic and consumer affinity. At No. 8 is the Express Scripts app from the eponymous pharmacy benefit management outfit. At No. 9 in this Provider Ranking of Prescription Apps is Rx Local, with Prescription Rx Discount Card RxApp landing No. 10.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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The Top 10 Health & Fitness Apps Of 2020 Have One Thing In Common (Mostly)

Health and fitness apps are winning the Covid-19 era, thanks to closed gyms. But a certain kind of health and fitness app is winning mobile, according to a new report from Apptopia.

“Six out of ten of the top Health & Fitness apps are apps that offer video workouts or video-guided exercises,” Apptopia says. “If non-workout apps like Calm, Headspace, and Flo were not included here, the ratio of video to non-video fitness apps would be even greater.”

Indeed.

Listen to this story on the TechFirst podcast:

Without those wellness apps, six of the top seven fitness apps include video components. Which says something about fitness in the Coronavirus era.

The top 10 health and fitness apps in the U.S. by downloads in the first half of 2020, according to Apptopia, are:

  1. Calm: 8.6 million installs
  2. Fitbit: 4.8 million installs
  3. MyFitnessPal: 3.9 million installs
  4. Headspace: 3.8 million installs
  5. Flo: 3.6 million installs
  6. Muscle Booster Workout: 3.4 million installs
  7. BetterMe: 3.2 million installs
  8. Fitness Coach: 2.9 million installs
  9. Samsung Health: 2.8 million installs
  10. Home Workout – No Equipment: 2.7 million installs

Video workout apps got 65% more downloads than non-video-based workout apps, Apptopia says. What’s more, they had almost 40% more daily active users, and generated 15% more revenue.

MORE FROM FORBES7 Key Differences Between Fitbit Sense And Apple Watch

The United States led the world in fitness and health app installs so far in 2020, with 146% more app downloads than India, and almost 300% more than Brazil or Russia. 64% of us are spending more time in fitness apps than we were last year, according to the report.

One caveat about this data: Chinese mobile app installs are typically not well-represented in mobile analytics companies’ data, since Google Play is not available in China, and many Chinese consumers install apps from a wide range of mobile app stores.

When you just look at video fitness apps, Fitbit’s app is a clear winner.

The Fitbit app has the most installs, the highest number of daily active users, and ranks fourth in in-app purchase revenue at $4.4 million, according to Apptopia. Video is a core part of the Fitbit app, which also has a premium version.

Fitbit is about to experience increased competition, however, as Amazon has started a paid subscription health service paired with its Halo Band and Apple has announced Fitness+, which will include personalized workouts and recommendations in nine categories and “world-class trainers.”

It’s always a good time to be fit.

And while now appears to be a particularly bad time to be an in-person gym, it also seems to be a good time to have a next-generation video-based fitness app.

The full report is available here.

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