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This Affordable Anti-Aging Moisturizer Just Got 50% Cheaper Thanks to Amazon Prime Day


If there’s one beauty trend over recent years that we consumers can collectively get behind, it’s the rise in affordable, simple-yet-effective skincare brands making high-quality regimens accessible to all. We’ve seen direct-to-retailer brands like The Ordinary and Glossier take over our social feeds, scrolled Reddit threads dedicated to ingredient-forward companies like Paula’s Choice, and discovered several under-the-radar lines with tens of thousands of avid superfans on Amazon. While all that was happening, Amazon itself quietly launched its own skincare brand, Belei.

All of the collections’s products are already well priced (nothing costs over $40), but in a surprising Prime Day turn of events, Amazon is giving you the chance to try one of its most popular new products, the Retinol Refining Moisturizer, for half-off in an act-fast, four-hour Lightning Deal. Rarely do we see coveted beauty products — let alone anti-aging big-hitters like retinol formulas — with their prices slashed in half, but that’s the Prime Day 2020 way, apparently, and you’re going to want to shop this deal ASAP before it ends tonight at 11:30 p.m. PT (or until supplies last).

The retailer’s first skincare line features well-priced products with heavily researched formulas that aim to deliver you maximum results for minimum financial strain, and consumers can shop stress-free knowing the line is free of sulfates, parabens, phthalates, and fragrance, plus never tested on animals. When the brand first dropped, Kara Trousdale, head of beauty for Amazon’s Private Brands, explained, “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”


Buy It! Belei Retinol Refining Moisturizer, $17.50 (originally $35);

You have mere hours to score the Belei Retinol Refining Moisturizer for $17.50 instead of the full price of $35, and considering reviewers’ strong stances on the retinol-laden cream, you do not want to miss your chance to add the anti-aging hero to your daily regimen. In the hundreds of perfect five-star reviews, Amazon shoppers extol the moisturizer’s smooth texture and non-irritating formula, even for sensitive skin.

“I was really pleased that there was just about no fragrance to it, just a clean cream smell,” one such shopper wrote. “It is light and absorbs quickly-and leaves your skin really comfortable and not oily! This guy didn’t break me out at all, which is saying a lot since I can’t look at a new moisturizer without my face breaking out. I really love the dispenser too! Just enough cream comes out and you don’t transfer bacteria to the rest of the jar!”

The moisturizer, which obviously includes retinol — a powerful vitamin A derivative touted for smoothing blemishes and buffing fine lines — also features “it” skincare ingredients hyaluronic acid, a humectant that helps trap in your skin’s moisture, and squalane, an emollient (another key moisturizing pillar) and natural antioxidant. All three work in tandem to reduce early signs of aging and restore your skin’s supple dewiness.

Global Anti-aging Treatment Market to Surpass US$ 34.49 Billion by 2027, Says Coherent Market Insights (CMI)

According to Coherent Market Insights, the global anti-aging treatment market is estimated to be valued at US$ 21.06 billion in 2020 and is expected to exhibit a CAGR of 7.3% over the forecast period (2020-2027).

Key Trends and Analysis of the Global Anti-aging Treatment Market:

Key trends in the market include increasing launches of anti-aging treatment products, increasing number of aesthetic procedures, and increasing acquisitions, partnerships, and agreements by key players. These are expected to aid in growth of the market.

According to the 2018 Plastic Surgery Statistics Report by the American Society of Plastic Surgeons, approximately 17.7 million cosmetic procedures were performed in the U.S. in 2018. According to the same source, the top three minimally invasive cosmetic procedures include botulinum toxin type A, soft tissue fillers, and chemical peel.

Moreover, key players are focusing on raising finances through investments by private equity platform in order to enhance their market presence, which is expected to drive growth of the anti-aging treatment market over the forecast period. For instance, in May 2018, Rodan + Fields, LLC, a U.S.-based skincare brand, announced that TPG Capital, an American investment company, invested in Rodan + Fields, LLC. The investment through TPG Capital will provide Rodan + Fields, LLC with an access to better business building expertise in order to expand its business domestically and internationally.

Furthermore, increasing product launches by key players is expected to propel the market growth over the forecast period. For instance, in January 2019, T.A. Sciences, a provider of clinically tested wellness products, launched T.A.-65, an anti-oxidant formula, developed for reducing the visible signs of aging, evening out discolored and blotchy skin tones, increasing skin firmness and tone, and diminishing facial wrinkles and folds.

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Key Market Takeaways:

The global anti-aging treatment market is expected to exhibit a CAGR of 7.3% over the forecast period. This is owing to increasing number of aesthetic procedures. According to the International Society of Aesthetic Plastic Surgery, around 227,089 facial rejuvenation procedures were performed in Japan in 2017.

Among regions, North America is expected to hold dominant position in the global market over the forecast period, owing to high presence of key players such as NuFACE and Alma Laser, and rising number of minimally invasive cosmetic procedures. According to the International Society of Aesthetic Plastic Surgery, around 1,903,660 non-surgical procedures including botulinum toxin, were performed in the U.S. in 2017.

Key players operating in the global anti-aging treatment market include Allergan Plc, Estée Lauder Companies, Shiseido Company, Beiersdorf AG, L’Oréal S.A, NuFACE, Ostium Cosmetics, PhotoMedex, Inc, Alma Laser, Rodan & Fields, LLC, and others

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Market Segmentation:

  • Global Anti-aging Treatment Market, By Product Type:

  • Global Anti-aging Treatment Market, By Technology:

  • Global Anti-aging Treatment Market, By End User:

    • Hospitals

    • Skin Care Clinics

    • Homecare Settings

    • Others

  • Global Anti-aging Treatment Market, By Region:

    • North America

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Rest of Latin America

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

      • Russia

      • Rest