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This Affordable Anti-Aging Moisturizer Just Got 50% Cheaper Thanks to Amazon Prime Day

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If there’s one beauty trend over recent years that we consumers can collectively get behind, it’s the rise in affordable, simple-yet-effective skincare brands making high-quality regimens accessible to all. We’ve seen direct-to-retailer brands like The Ordinary and Glossier take over our social feeds, scrolled Reddit threads dedicated to ingredient-forward companies like Paula’s Choice, and discovered several under-the-radar lines with tens of thousands of avid superfans on Amazon. While all that was happening, Amazon itself quietly launched its own skincare brand, Belei.

All of the collections’s products are already well priced (nothing costs over $40), but in a surprising Prime Day turn of events, Amazon is giving you the chance to try one of its most popular new products, the Retinol Refining Moisturizer, for half-off in an act-fast, four-hour Lightning Deal. Rarely do we see coveted beauty products — let alone anti-aging big-hitters like retinol formulas — with their prices slashed in half, but that’s the Prime Day 2020 way, apparently, and you’re going to want to shop this deal ASAP before it ends tonight at 11:30 p.m. PT (or until supplies last).

The retailer’s first skincare line features well-priced products with heavily researched formulas that aim to deliver you maximum results for minimum financial strain, and consumers can shop stress-free knowing the line is free of sulfates, parabens, phthalates, and fragrance, plus never tested on animals. When the brand first dropped, Kara Trousdale, head of beauty for Amazon’s Private Brands, explained, “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”

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Buy It! Belei Retinol Refining Moisturizer, $17.50 (originally $35); amazon.com

You have mere hours to score the Belei Retinol Refining Moisturizer for $17.50 instead of the full price of $35, and considering reviewers’ strong stances on the retinol-laden cream, you do not want to miss your chance to add the anti-aging hero to your daily regimen. In the hundreds of perfect five-star reviews, Amazon shoppers extol the moisturizer’s smooth texture and non-irritating formula, even for sensitive skin.

“I was really pleased that there was just about no fragrance to it, just a clean cream smell,” one such shopper wrote. “It is light and absorbs quickly-and leaves your skin really comfortable and not oily! This guy didn’t break me out at all, which is saying a lot since I can’t look at a new moisturizer without my face breaking out. I really love the dispenser too! Just enough cream comes out and you don’t transfer bacteria to the rest of the jar!”

The moisturizer, which obviously includes retinol — a powerful vitamin A derivative touted for smoothing blemishes and buffing fine lines — also features “it” skincare ingredients hyaluronic acid, a humectant that helps trap in your skin’s moisture, and squalane, an emollient (another key moisturizing pillar) and natural antioxidant. All three work in tandem to reduce early signs of aging and restore your skin’s supple dewiness.

The Best Amazon Prime Day Deals on Home Fitness Equipment

2020 has been the year of at-home fitness what with gyms closed, classes cancelled and even many sports on hiatus due to the COVID-19 pandemic. Thus the year has seen a surge in sales of exercise bikes, free weights, TRX bands, yoga mats and more workout gear — which is precisely why it’s a great time to take advantage of some of the best Amazon Prime Day deals on home fitness equipment now.

If you are looking to take your own home gym to the next level or seeking the perfect gift for your fitness enthusiast friend or family member, Amazon Prime Day is the time to get the gear. With deep discounts on fitness equipment and apparel, you can save hundreds on high quality exercise equipment so you can get gains without feeling the burn in your bank account.

MORE FROM FORBESAmazon Prime Day 2020 Starts Now: The Best Deals That Just Went Live

But if the trends from the past few months have taught us anything, these Prime Day deals on home fitness equipment will sell out quickly, so be sure to partake while supplies last.


VIGBODY Exercise Bike

A solid alternative to some of the pricier exercise bikes out there, this VIGBODY bike has a multi-functional monitor to display your time, speed, distance and calories burned. At over $130 off today, this could be a great option for at home workouts.


TheFitLife Exercise Resistance Bands

Ultra lightweight and easy to carry, you can easily pack these resistance bands on the go. Each one is 48 inches long and is marked with its equivalent weigh, and with attachable handles, ankle straps, door anchor, you can choose different training methods for building strength.


Gorilla Mats Premium Extra Large Exercise Mat

This large, dense mat can transform any space with a hard floor into the prefect space for exercise. It can be used like an oversized yoga mat, for HIIT exercises, or to protect wood or tile floors from weights. If you have limited free space in your home, this mat is perfect for creating temporary workout areas. On the other hand, if you have an entire home gym, it will also be a welcome permanent fixture in that space. And at 40% off, it’s a great buy.


Yes4All Premium Adjustable Slant Board

This slant board can be used for stretching, squats, for working on balance, and can be used with exercise bands or weights. And equally as notable is the fact that it can be folded flat and stored just about anywhere when not in use. It’s a great addition to the smaller home where staying in shape is of big importance, and it’s more than a quarter off its usual price during Prime Day sales.


Yes4All Slam Ball Medicine Ball

Medicine balls are surprisingly versatile training tools. They can be used during squats, for shoulder exercises, cradled during crunches or sit-ups, or tossed back and forth with your workout buddy. And unlike with a

The best DNA testing service is just $99 this Amazon Prime Day

Your genes can tell a lot about you. By going beyond your family tree, you can uncover ancestry markers in your DNA that give you insight into your ancestry and your health. 23andMe is ranked as the best DNA testing kit by many reviewers, and it’s now discounted to just $99.00 for health and ancestry, making it a great buy whether you want it for yourself or as an early holiday gift for a loved one. 

It works with a simple saliva test you perform at home and send to 23andMe. This test collects your DNA, and the extracted genetic data reveals your ancestral composition and even the percentage of DNA that you share with Neanderthals, which interbred with early humans.

This offer also includes health insights, providing you with information about how your genetics can influence your chances of developing certain health conditions or if you are a carrier for some inherited conditions.

This DNA kit can identify health-related genetic markers for diseases such as celiac disease, late-onset Alzheimer’s disease and Parkinson’s disease. 

It can also look for genetic markers for diseases like Type 2 diabetes, using your genetics, ethnicity and age to calculate a percentage likelihood of developing the disease. The test also looks at a gene associated with muscle composition to reveal whether your composition is common or not in elite athletes. The test will also indicate whether the subject is a carrier of genetic traits such as cystic fibrosis, sickle cell anemia and hereditary hearing loss.

There’s even a “cilantro taste aversion” test that will let you know whether you are genetically predisposed to dislike cilantro. Perhaps, you already knew though?

23andMe received approval from the U.S. Food and Drug Administration (FDA) in April 2017 for their kits to report whether customers have hereditary traits that put them at risk for developing genetic diseases, according to the Los Angeles Times. However, the presence of a genetic marker for a health disorder does not necessarily mean that the person will develop that disease, the LA Times reported.

Originally published on Live Science.

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Amazon Slashes Prices of Garmin Smartwatches Ahead of Prime Day

As Prime Day approaches on October 13, you’re probably anticipating all the amazing Prime Day deals right around the corner. Once Prime Day arrives, we’ll be sharing some of the best Prime Day smartwatch deals and you can also expect some great Prime Day fitness deals to help you get motivated. In the meantime, if you’re looking for a new smartwatch, there are already some fantastic deals on Garmin smartwatches available right now. These deals are your opportunity to pick up a bargain on some of the best Garmin fitness trackers and smartwatches.

— $89, was $130

Picture shows the Garmin Vivosmart 4 smartwatch in black

If chunky smartwatches aren’t your thing, the slim, lightweight style of the Vivosmart 4 can be yours for $41 off right now. Available in Midnight with a black band, this sleek fitness tracker boasts a battery life of up to seven days, and you can wear it in the shower or while swimming. What it lacks in size it more than makes up for in features, with smart notifications, a wrist-based heart rate monitor, pulse oximeter sensor, and the ability to connect to your phone’s GPS for tracking your morning run or walk. You’ll also find a bunch of dedicated activity timers for specific activities like strength training or yoga.

— $89, was $130

Picture shows the Garmin Forerunner 35 smartwatch in black

Heavy on features, light on form, the slim, lightweight Garmin Forerunner 35 is ideal for runners. With $57 off the black version right now, it’s the perfect time to invest in a smartwatch that will up your running game this fall. There’s built-in GPS to track your runs, and you don’t need to pair this watch with your smartphone as it automatically uploads data to Garmin Connect, Garmin’s free online fitness community, where you can set goals and track your progress. It’s water-resistant and offers all-day activity tracking, counting steps and calories and monitoring your heart rate — as well as providing music controls so you’ll always have the perfect soundtrack to your run. The Forerunner is great for cyclists, too, as it can connect to ANT+ cadence sensors and heart rate monitoring chest straps.

— $229, was $300

Photo shows the Garmin Instinct smartwatch in black

For outdoors enthusiasts we’ve got a great deal on the already affordable Garmin Instinct, with $71 off the Graphite version right now. This rugged watch is aimed at hikers, walkers, and runners, with support for GPS, GLONASS, and Galileo to keep you on the right track, as well as a built-in 3-axis compass and barometric altimeter. The 45mm watch casing and soft silicone band are comfortable to wear, and the watch is water-resistant to 100 meters. We love the Trackback feature, that makes it easy to navigate the same route back to where you started, along with the fact it offers superior battery life of up to 14 days in smartwatch mode, up to 16 hours in GPS mode, and up to 40 hours in UltraTrack battery saver mode. This is one of the best deals you’re going to find on an outdoor watch before Prime Day, so don’t miss

What You Can Expect from Amazon Prime Day 2020’s Discounted Health and Fitness Deals



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Amazon Reviewers Are Obsessed With This $28 Fitness Tracker

If you need help meeting your health and exercise goals, then a reliable fitness tracker might be the extra push you’re looking for. In fact, results from a past Good Housekeeping survey found that 75% of people said using a fitness tracker helped improve their motivation to work out. But with so many different options on the market, it can be hard to figure out which one is right for you — and your budget.

The experts at the Good Housekeeping Institute’s Media and Tech Lab have tested and evaluated dozens of popular fitness trackers over the years in categories including ease of use, battery life, accuracy, comfort, and more. Our recommendation for the best overall fitness tracker is the Fitbit Versa 2. Across the board, Fitbits consistently come out on top in our tests, so it’s no surprise that many of the brand’s devices made the cut for this list of the best fitness trackers for women. The rest of our fitness tracker recommendations include new models from brands we’ve also tested and trust to be solid performers, along with a couple best-selling trackers with rave reviews on Amazon.

When shopping for fitness trackers and watches, our experts recommend looking for a few specific features. The best options will have a step counter, heart rate monitor, and a sleep tracker. It’s also important to consider battery life, especially if you’re the type of person who won’t remember to charge your watch every night. If reading texts and getting notifications is also something you’re looking for, make sure the tracker you choose has that capability (and a large enough screen!). Some people aren’t interested in heart rate or text notifications, so a simpler tracker will suffice if you’re just looking to burn more calories from walking.

These are the best fitness trackers and watches for women in 2020:

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Amazon Prime Day Is a Perfect Excuse to Upgrade Your Fitness Gear

Photo credit: Amazon
Photo credit: Amazon

From Men’s Health

Building out your home gym and gearing up for your active lifestyle can be seriously expensive. Gym equipment can cost hundreds, if not thousands of dollars—yikes! And while some of us avoid those costs by signing up for gym memberships, the COVID-19 pandemic kept us at home and socially distanced, causing gyms to close for months (and some close for good). Thankfully, we’ve seen some pretty good deals here and there throughout the year, but the best is still to come with Amazon’s big two-day shopping event: Prime Day.

What Is Prime Day

Amazon Prime Day is an annual two-day shopping extravaganza with thousands of deals on all kinds of products: kitchen appliances, clothing, sneakers, electronics, and anything else you can possibly purchase from the giant online retailer. There will be a combination of lightning deals that only last a few hours, and regular deals that last through the two-day sale until they’re out of stock. Essentially, Amazon keeps shoppers on their toes with new, exciting deals and major discounts that have you returning to the site again and again. To get these exclusive deals, you’ll need to sign up to become an Amazon Prime member. A full year membership is $119, but you can sign up for a 30-day free trial before Prime Day to score these awesome deals.

When Is Prime Day

Earlier this week, Amazon announced that Prime Day (which normally happens in July) will be held on October 13th and 14th with all the amazing deals we have come to expect from the annual shopping event.

What Are the Best Prime Day Fitness Deals

Based on last year’s Prime Day, we expect to see a ton of great deals on fitness equipment from top brands, from Schwinn exercise bikes to Nordic Track treadmills. Home gym systems from brands like Bowflex are sure to be on sale, as well as resistance bands and training balls from TRX.

Retailers have had a tough time keeping kettlebells and dumbbells in stock, so we’ll have to wait and see if any weights go on sale, but there’s still plenty of pieces of fitness equipment you can expect to have major price cuts.

Besides fitness equipment, we’re expecting to see some really nice deals on the best smartwatches and fitness trackers that’ll help you to take your fitness game to the next level, monitoring your heart rate, sleep, and physical activity. All the big fitness tracker and smartwatch brands—Garmin, Fitbit, and of course, Apple—have recently released new models, so you can expect Amazon to slash the prices on some older offerings.

And for activewear, you can bet to see deals on sneakers and apparel from all your favorites, including Under Armour, Adidas, and Nike. Whether you’re in need of some fresh running shoes to help you spring into action on your next run, or could new use some moisture-wicking shirts and shorts to stay cool and comfortable during your grueling workouts, there’s bound