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Should Peloton Investors Worry About Apple’s New Fitness Service?

Apple (NASDAQ: AAPL) recently unveiled Apple Fitness+ as the latest addition to its suite of subscription services. Demand for interactive fitness services is booming, as evidenced by Peloton Interactive‘s (NASDAQ: PTON) explosive growth over the last year. With a large installed base of active devices, Apple could gain traction quickly in this market. Should Peloton investors be concerned?

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Should Peloton Investors Worry About Apple’s New Fitness Service?

Apple joins a crowded market

Peloton still makes most of its money from selling exercise equipment. Subscription revenue made up 20% of its top line in fiscal 2020 (which ended June 30). This amount includes the $39 per month fee that users pay to access workout programs on their Peloton Bike or Tread. It also includes the $12.99 per month fee members pay to access workout programs through the Peloton digital app.

A woman exercising at home.

© Getty Images
A woman exercising at home.

Peloton finished the last quarter with 1.09 million connected fitness subscriptions, up 113% year over year. Paid digital subscriptions through the app grew 210% year over year but only totaled 316,800. 


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The Peloton digital subscription is included with all connected fitness subscriptions made with a Peloton Bike or Tread. The app was initially offered as a supplement for Bike and Tread owners to access classes while away from their equipment. As of June 2020, 67% of connected fitness product users engaged with the Peloton app to supplement their workout routine.  

Keep in mind that Peloton digital app subscriptions have grown rapidly despite the availability of Nike‘s (NYSE: NKE) Training Club app, which is free to use. Lululemon Athletica also offers exercise classes on its website, not to mention the content available on the Mirror platform that Lululemon recently acquired. There’s plenty of competition out there, and it hasn’t fazed Peloton. 

As for Apple’s new offering, Fitness+ will cost $9.99 per month, or users can access it through the Apple One Premier plan, which bundles several services together, for $29.95 per month. 

The main selling point for Fitness+ is that the service will include special integration features with the Apple Watch. In fact, Apple says Fitness+ was specifically designed for that wearable device. The app will intelligently incorporate metrics from Apple Watch to offer a “first-of-its-kind personalized workout experience.”

Apple’s advantages

It’s a major advantage for Apple that Fitness+ will be integrated into every active device through the new Fitness app on the iPhone, which the company says it will also be available on iPad and Apple TV. 

The company already has a massive built-in user base with more than 1.5 billion active devices around the world. If Peloton’s digital subscription growth is any indication, Fitness+ could be one of the more popular services when it launches later this year. It helps Apple that Fitness+ is slightly undercutting the subscription price of the Peloton app by a few dollars too.

Apple is tapping into a big opportunity. Peloton reported that more of its members

Trump Tests Positive; Gilead Sells Remdesivir Direct; COVID Kills Pain?

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President Trump and First Lady Melania Trump announced they both tested positive for COVID-19 and are currently quarantining together. (MedPage Today)

Trump’s announcement on Twitter came just a few hours after one of his closest aides, Hope Hicks, tested positive as well. (Bloomberg)

However, Vice President Mike Pence and his wife Karen tested negative this morning, the VP’s press secretary tweeted.

This comes after 25 states saw a rise in cases in just the past week. (Axios)

As of 8:00 a.m. ET Friday, the unofficial U.S. COVID-19 toll stood at 7,279,065 cases and 207,816 deaths — up 44,808 and 853, respectively, in the past 24 hours.

Things are heating up over in Europe too, as Italy experienced more than 2,000 cases in 24 hours for the first time since the end of April. (U.S. News & World Report)

Gilead Sciences said its now meeting real-time demand for remdesivir (Veklury) in the U.S., and hospitals can now buy the drug directly from the company in whatever quantities they need.

A new study looking at contract tracing data confirmed children can indeed spread the virus, but not quite as much as young adults. (CNN)

Pfizer CEO Albert Bourla was “disappointed” that Trump politicized the vaccine review timeline during the debate with Joe Biden. (Politico)

A mental health czar should be appointed to the White House’s coronavirus task force, says Monica Lewinsky. (Vanity Fair)

European mink farmers are now battling SARS-CoV-2 outbreaks in their herds. (Reuters)

But University of Arizona researchers find that coronavirus infection relieves neuropathic pain in an animal model, and speculate that an effect like that in humans could facilitate disease spread. (Pain)

In other news:

  • The latest vectors for Salmonella outbreaks: pet hedgehogs and bearded dragons. (CDC)
  • Chrissy Teigen and John Legend lost what would have been their third child after she suffered complications and severe bleeding halfway through the pregnancy. (CNN)
  • Universal Health Services said it’s working to restore its network after a ransomware attack knocked it out for five days. (Reuters)
  • How ironic — U.S. coal baron Robert Murray is seeking federal benefits to treat what he now says is black lung disease after years of stonewalling coal dust regulation. (Ohio Valley Resource)
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    Kristen Monaco is a staff writer, focusing on endocrinology, psychiatry, and dermatology news. Based out of the New York City office, she’s worked at the company for nearly five years.

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Yi-Tsu Cheng, D.D.S. & Associates Comprises a Top-Rated Dentist in Norcross, GA, Offering Dental Services for the Whole Family

Yi-Tsu Cheng, D.D.S. & Associates Comprises a Top-Rated Dentist in Norcross, GA, Offering Dental Services for the Whole Family

Norcross, GA – Choosing the right dentist is important, given the fact they will hopefully be one’s health partners for the long haul. The process of getting a good dentist can be laborious and time-consuming. That is why the dentists at Yi-Tsu Cheng, D.D.S. & Associates is committed to providing the best dental care and treatment services for the residents of Norcross, GA. The dental practice has over the years provided high-quality dental care and treatment solutions, and patients can expect to get all of their needed dental services under one roof.

Committed to high-quality oral health care, Dr. Yi-Tsu Cheng, the spokesperson for the dental practice said, “Our practice is devoted to restoring and enhancing the natural beauty of your smile. It is our goal to make your dental experience as comfortable as possible and to provide you with a healthier, brighter smile! During your first visit, we review all of your concerns about your teeth, give you a detailed examination, and use the latest dental technology to learn as much as possible about your oral health. We are then able to give you all of the possible treatment options so that you are able to have the best smile possible.”

Norcross residents can now have peace of mind knowing that there will be a dentist in Norcross to take care of the oral health care needs of the whole family. The dental practice is currently accepting new patients and it is easy to book an appointment when visiting their website.

With exceptional dental care treatment in mind, members of the community can enjoy faster diagnosis and treatment. All surgeries are furnished with state-of-the-art equipment to ensure that patients are comfortable and are getting the best dental care. The dental practice provides a long-term guarantee for the majority of the treatment options which will be discussed first before treatment can commence.

Yi-Tsu Cheng, D.D.S. & Associates has over 30 years of experience, which means that they’re more than capable of covering all facets of dentistry. The dental practice takes pride in improving the oral health of their patients, one smile at a time.

Yi-Tsu Cheng, D.D.S. & Associates has put the necessary hygiene protocols in place to ensure that every patient is individually checked in and checked out to reduce unnecessary contact while seeking dental treatment.

From dental implants to tooth whitening, patients can expect the same level of care and treatment when they get in touch with Yi-Tsu Cheng, D.D.S. & Associates. Families that reside in Norcross, GA can stop worrying about finding a dentist that will ensure that everyone is comfortable during treatment once they reach out to Yi-Tsu Cheng, D.D.S. & Associates.

While there are many dentists in Norcross, GA, Yi-Tsu Cheng, D.D.S. & Associates strives to provide the best dental care for the whole family. The dentists are experienced with all ailments and will work tirelessly to ensure that patients are getting relief for their condition.

Yi-Tsu Cheng, D.D.S. & Associates is located at 5008

Trump joins list of world leaders who have tested positive for coronavirus

President Trump has tested positive for the novel coronavirus, and in doing so, he joins a growing list of world leaders who have previously contracted the disease.

Since the start of the pandemic, at least seven major world leaders have tested positive for the virus, the most notable ones being Brazilian President Jair Bolsonaro and British Prime Minister Boris Johnson. Trump’s age, 74, places him within a category of people deemed to be at the highest risk of severe complications from the virus.


“People in their 60s or 70s are, in general, at higher risk for severe illness,” the CDC says on its website. “Severe illness means that the person with COVID-19 may require hospitalization, intensive care, or a ventilator to help them breathe, or they may even die.”


Johnson, 55, was the first major world leader confirmed to have COVID-19 after he tested positive in March. He was subsequently moved to the intensive-care unit of St. Thomas’ Hospital in London after his symptoms got worse.

“Over the course of this afternoon, the condition of the prime minister has worsened and, on the advice of his medical team, he has been moved to the intensive care unit at the hospital,” a spokesman said at the time. “The PM is receiving excellent care, and thanks all [National Health Service] staff for their hard work and dedication.”

Johnson claimed it was “50-50” as to whether he’d have to be intubated, which is typically a last resort option for doctors. He credited the “wonderful, wonderful nursing” that he received while at the hospital. He also recorded a thank-you message to the staff that cared for him during his visit, which was released shortly after he was discharged from the hospital.

Bolsonaro, 65, was another notable leader who was previously infected. He reportedly tested positive for the virus three times between July 7 and July 21. While in quarantine at his presidential palace, he posted pictures of himself feeding birds and eating alone.

Bolsonaro has also said that he was taking the anti-malaria drug, hydroxychloroquine, which he has supported since the outbreak began, despite little evidence of its effectiveness. Before his diagnosis, he disregarded social distancing at lively demonstrations and encouraged crowds during outings from the presidential residence, often without a mask.

Juan Orlando Hernandez, the Honduras president was another leader to contract the virus. Hernandez, 51, announced in June that he and his wife had tested positive, along with two other people who worked closely with them. He was briefly hospitalized before being released in July.

Last month, Guatemalan President Alejandro Giammattei, 64 announced he had tested positive for the virus and would be working from home.


“My symptoms are very mild. Up to now, I have body aches, it hurt more yesterday than today, like a bad cold,” the president said during

Mike Pence Tests Negative for COVID-19 After President Trump Was Infected, White House Says

SAUL LOEB/Getty Images Vice President Mike Pence

Vice President Mike Pence tested negative for the novel coronavirus on Friday morning, hours after President Donald Trump and First Lady Melania Trump said they had contracted the virus, according to the White House.

Pence’s spokesman, Devin O’Malley, said early Friday that he and Second Lady Karen Pence had both tested negative after the president was infected.

“As has been routine for months, Vice President Pence is tested for COVID-19 every day,” O’Malley wrote on Twitter. “This morning, Vice President Pence and the Second Lady tested negative for COVID-19. Vice President Pence remains in good health and wishes the Trumps well in their recovery.”

While it remained unclear how the Trumps were sickened — or if they have been showing symptoms — their diagnosis was announced in the wake of confirmation that the president’s adviser Hope Hicks was infected, too.

Hicks had recently traveled with the president as well.

On Friday morning, Pence, 61, tweeted his well wishes, saying he was praying for the Trumps, his “dear friends.”

“Karen and I send our love and prayers to our dear friends President @realDonaldTrump and @FLOTUS Melania Trump,” the vice president wrote. “We join millions across America praying for their full and swift recovery. God bless you President Trump & our wonderful First Lady Melania.”

RELATED: Donald and Melania Trump Test Positive for Coronavirus — ‘We Will Get Through This TOGETHER!’

Pence has been leading the White House’s much scrutinized coronavirus task force, while Trump has been the face of those efforts — holding marathon televised press briefings with health officials in the spring and summer.

In May, White House Press Secretary Kayleigh McEnany shut down a reporter’s question regarding what procedure, if any, would be enacted should Trump or Pence become incapacitated by the virus in the future.

“That’s not even something that we’re addressing. We’re keeping the president healthy. We’re keeping the vice president healthy and you know they’re healthy at this moment and they’ll continue to be,” McEnany said then.

Though Pence and his wife tested negative on Friday morning, according to the White House, they may still have contracted the virus: If they are tested too early in the course of infection, it can result in a false negative.

RELATED: White House Dismisses Question on Contingency Plan Should Trump or Pence Fall Ill with Coronavirus

A former aide to the vice president, who spent six months participating in meetings held by the White House coronavirus task force and who left the administration in June, recently called the administration’s response to the pandemic “frightening.”

In an interview on NBC Nightly News, Olivia Troye claimed that the president was more concerned with

Kentucky governor takes action as state fights becoming next COVID-19 hot spot

Kentucky Gov. Andy Beshear vowed to halt a recent escalation of COVID-19 cases after reporting 17 more coronavirus-related deaths on Thursday, marking one of the state’s highest one-day death tolls since the outbreak began earlier this year.

a man and a woman standing in front of a building: Emergency medical personnel transport a patient into the emergency department of Norton Women's and Children's Hospital, as all wear masks to avoid the spread of the novel coronavirus disease (COVID-19) in Louisville, Ky., March 24, 2020.

© Bryan Woolston/Reuters, FILE
Emergency medical personnel transport a patient into the emergency department of Norton Women’s and Children’s Hospital, as all wear masks to avoid the spread of the novel coronavirus disease (COVID-19) in Louisville, Ky., March 24, 2020.

“What that shows is we are — in our total case count — in an escalation, meaning last week was more; this week will be more than that, it appears,” Beshear told reporters at a press conference Thursday.

State health officials reported 910 new coronavirus cases on Thursday after shattering records earlier this week, with rural and urban areas seeing massive spikes in new infections. Of the newly reported cases, 146 were children under the age of 18 with the youngest victim being 3 months old.

MORE: Health officials urge Americans to get flu vaccine as concerns mount over possible ‘twindemic’

Last week the state saw its highest total of new infections reported over a seven-day period, but the governor said the state was on track to top that figure this week.

“When we have a lot of cases, sadly a lot of death follows,” Beshear warned.

a man and a woman standing in front of a building: Emergency medical personnel transport a patient into the emergency department of Norton Women's and Children's Hospital, as all wear masks to avoid the spread of the novel coronavirus disease (COVID-19) in Louisville, Ky., March 24, 2020.

© Bryan Woolston/Reuters, FILE
Emergency medical personnel transport a patient into the emergency department of Norton Women’s and Children’s Hospital, as all wear masks to avoid the spread of the novel coronavirus disease (COVID-19) in Louisville, Ky., March 24, 2020.

The 17 coronavirus-related fatalities reported on Thursday followed four COVID-19-related deaths on Wednesday.


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The new deaths meant that as of Thursday, a total of 1,191 people had died from the coronavirus in Kentucky since the start of the pandemic. Seniors above the age of 80 account for more than half of those deaths.

Residents between the ages of 20 and 49 account for the bulk of statewide cases, but health officials are urging residents of all ages to take the virus seriously. People in the 20-29 age group appear to have the highest rates of diagnosis, according to state data.

To help combat the spread of the virus during Halloween, Beshear asked parents keep their children away from crowds and to use another approach to traditional trick-or-treating. He and state health commissioner Dr. Steven Stack asked residents to place individually wrapped candy outside on their porches, driveways or tables in lieu of the usual door-to-door trick-or-treating.

“We have put together the best guidance we can for Halloween to be safe. But we can’t do things exactly like we did them before, and we all ought to know that,” Beshear said. “Having a big party right now during COVID puts everybody at risk. Let’s not ruin Halloween for our kids by it spreading a virus that can harm people they love.”

MORE: Gov. Reeves takes action as Mississippi shapes up to become nation’s next COVID-19

California voters weigh in again on care at dialysis clinics

SAN FRANCISCO (AP) — California voters will again weigh in on the quality of care dialysis clinics provide to about 80,000 people in the state with kidney failure.

Proposition 23 would require a doctor or highly trained nurse at each of the state’s 600 dialysis clinics whenever patients are being treated to improve patient care. It was placed on the ballot by unions that represent health care workers.

Opponents, financed by dialysis clinic companies, say that under that mandate, between two and three doctors would be required at every facility because most are open at least 16 hours a day, creating a financial burden that could lead some clinics to close.

“There are a tremendous number of complications that can occur during and around dialysis, and a doctor onsite will be able to respond not only to emergencies such as cardiac arrest, bleeding, dangerous fluctuations in blood pressure — all other common side effects of dialysis — but they also will be able to oversee the overall quality of care,” said Steve Trossman, a spokesman for the Oakland-based Service Employees International Union-United Healthcare Workers West, which spent more than $6 million in a signature drive to get it on the ballot.

Proposition 23 is the second attempt by the union to increase regulations of dialysis clinics in California, where DaVita Inc. and Fresenius Medical Care — two of the country’s largest for-profit dialysis providers — operate about three-quarters of the state’s dialysis market. Early voting begins Monday for the Nov. 3 contest.

In 2018, the union-backed Proposition 8, which sought to cap dialysis clinics’ profits and force them to invest more of their profits in patient care. Voters rejected the measure but not before it became the most expensive initiative on the 2018 ballot, generating more than $130 million in campaign spending — more than $111 million from dialysis companies to kill the initiative and about $19 million from unions that supported it.

Dialysis providers say most California clinics already offer high-quality care and are regulated by federal and state authorities. They also point out all patients already have a nephrologist — a kidney specialist — who oversees their care and that nephrologists also direct each clinic in California. They say the initiatives are part of a tactic to pressure the dialysis companies to let workers unionize.

“The motive is to force the dialysis community to spend a bunch of money to defeat it because ultimately this is more about a union organizing battle. I have no doubt that in 2022 there will be another initiative on the ballot targeting dialysis providers and dialysis patients,” said Kathy Fairbanks, a spokeswoman for No on Prop. 23, a coalition led by DaVita and Fresenius that also includes the California Medical Association and American Nurses Association-California.

The nonpartisan Legislative Analyst’s Office estimates dialysis companies currently make roughly $3 billion a year from their California operations.

So far this year, the union has raised nearly $6.2 million backing it and the coalition against Proposition

Trump Age And Weight Add To Covid Risks: Experts

As a 74-year-old obese man, Donald Trump has several known risk factors after contracting Covid-19, but experts say it is difficult to predict how the American president will be affected by a disease that leaves some without symptoms but is deadly to others.

Trump has become the highest profile patient of the new coronavirus, which has scorched across the planet killing more than a million people, including 200,000 Americans.

The US president is currently “well” according to his official doctor and able to continue performing his duties from quarantine.

Experts said that while he does have several of the risk factors associated with severe forms of Covid-19 — being male, older and overweight — it is hard to say how the disease will affect him.

“The risk of serious disease and death depends on many factors — some unmeasurable, so there is always uncertainty — and it is not so simple as to make inferences from one or two alone,” said Naveed Sattar, professor of metabolic medicine at the University of Glasgow.

Trump has seldom appeared in public wearing a face mask Trump has seldom appeared in public wearing a face mask Photo: AFP / Brendan Smialowski

He said that the risks may be “offset” by other factors, including if Trump has no chronic conditions and is reasonably active, noting the US leader’s love of golf.

At his most recent medical check-up, published in June, Trump weighed-in at 244 pounds (110.67 kg). For his height of six feet and three inches (1.91 meters), this means he exceeded the official threshold of obesity for a second year in a row.

According to the US Centers for Disease Control and Prevention, a person in this category is three times as likely to need hospital care than someone with a lower weight.

Another high risk factor is age.

The CDC reports that eight of 10 Covid-19 related deaths in the US are of people over 65.

“In general, your risk of getting severely ill from COVID-19 increases as you get older,” it says on its website.

There are concerns about others Trump came into contact with in recent days -- including his 77-year-old electoral challenger Joe Biden.  There are concerns about others Trump came into contact with in recent days — including his 77-year-old electoral challenger Joe Biden.  Photo: AFP / Jim WATSON

Michael Head, senior research fellow in global health at the University of Southampton, said Trump would be classified as “vulnerable”.

“Many people in their 70s will also have further co-morbidities that increase the risks of a more severe illness,” he added.

Currently, however, the US leader appears to have few if any symptoms.

Britain's Prime Minister Boris Johnson was hospitalised after contracting coronavirus in April Britain’s Prime Minister Boris Johnson was hospitalised after contracting coronavirus in April Photo: POOL / Matthew Horwood

His official physician, Sean Conley, also described the presidential couple as “both well at this time”.

“We are feeling good & I have postponed all upcoming engagements,” said First Lady Melania Trump in a tweet.

Coronavirus infection can begin on a slow burn, often taking several days before symptoms appear.

“Most studies suggest that those with symptomatic COVID-19 infections could remain outside hospital during the first 5-7 days of the illness

Older, Overweight and Male: Trump’s COVID Risk Factors Make Him Vulnerable | Top News

By Kate Kelland and Ludwig Burger

LONDON/FRANKFURT (Reuters) – U.S. President Donald Trump’s gender, age and weight are all factors that make him more vulnerable to developing severe COVID-19, and give him a notional risk of around 4% of dying from it, health experts said on Friday.

The probability is hard to assess precisely, however, since factors such as overall fitness and activity levels, pre-existing conditions and recent medical research can all make a significant difference.

A working paper by the U.S. National Bureau of Economic Research published in July put an infected but otherwise healthy 70- to 79-year-old’s risk of dying from COVID-19 at 4.6%, regardless of gender.

David Spiegelhalter, a professor of risk and an expert in statistics at Britain’s Cambridge University, cited a COVID-19 survival calculator that put the mortality rate for an otherwise healthy 74-year-old white man with COVID-19 during the peak of the pandemic in Britain earlier this year at 3% to 4%.

That risk would now “presumably be somewhat less”, he said, as doctors around the world have gained experience in treating the disease.

Michael Head, a global health professor at Britain’s University of Southampton, said that “the president’s profile would classify him as vulnerable. He is aged 74, and reportedly overweight”.

Information provided by a White House physician in June puts the 74-year-old president in the obese category, which triples his risk of needing hospital treatment, according to data from the U.S. Centers for Disease Control and Prevention (CDC) released in August.

Even for otherwise healthy 65- to 74-year-olds infected with coronavirus, the mortality risk is 90 times higher than for those aged 18-29, according to the CDC data.

Julian Tang, an expert in respiratory sciences at Leicester University, said that, apart from age and obesity, “other existing medical conditions like diabetes, hypertension, other chronic heart and lung disease can lead to serious COVID-19 disease”.

But Naveed Sattar, a professor of metabolic medicine at the University of Glasgow, noted that Trump has no reported chronic conditions and is reasonably active – he plays golf frequently and appears to walk briskly – which may offset some of the risks.

The CDC data also do not take into account the state-of-the-art care that the president is likely to receive, although medical experts warned Trump’s doctors not to be tempted to treat him differently from any similar patient.

“I would advise them: Do not deviate from your standard protocol – because that’s when mistakes happen and you’re starting to experiment,” said Bharat Pankhania, senior clinical lecturer at Britain’s University of Exeter Medical School.

“This is not a time or place to experiment, just because he happens to be the president.”

A number of possible COVID-19 treatment approaches are currently being tested in late-stage trials, including manufactured antibodies designed to stop the coronavirus from invading cells.

Pankhania said the standard protocol would be to “monitor, and act if required”.

“The usual thing that we need to act on, if required, is oxygen,” he said. “And if a

Mike Pence tests negative for coronavirus hours after Donald Trump tests positive | Coronavirus

Vice President Mike Pence and second lady Karen Pence tested negative for COVID-19 Friday morning, hours after President Donald Trump and first lady Melania Trump were diagnosed with the coronavirus.

Spokesman Devin O’Malley says Pence “remains in good health and wishes the Trumps well in their recovery.”

Pence is tested every day for the virus, O’Malley confirmed.

Pence says he and his wife are sending their “love and prayers” to the president and his wife.

Pence says on Twitter, “We join millions across America praying for their full and swift recovery.”

President Donald Trump and first lady Melania Trump test positive for the coronavirus

WASHINGTON — President Donald Trump and first lady Melania Trump have tested positive for the coronavirus, the president tweeted early Friday.

U.S. Secretary of State Mike Pompeo says he and his wife have tested negative for the coronavirus after they were examined on their airplane 20 minutes prior to landing in Dubrovnik, Croatia, on Friday.

He said it was the fourth time in two weeks he has been tested.

Pompeo says the last time he was with Trump was on Sept. 15, at the White House, for the signing of normalization agreements among Israel, the United Arab Emirates and Bahrain.

The top U.S. diplomat says he is reconsidering upcoming travel to Florida on Saturday and Asia starting Sunday as a precaution.

He says, “We are praying for the president and the First Lady and we hope they have a speedy recovery.”

Here's Trump's schedule the week before he tested positive for coronavirus

With just a month to go until the election, he had a busy schedule.

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